Press Releases

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22.03.2011 | Press Release
Across Europe with Audi Tradition
Audi Tradition is beginning the 2011 historic car season with a very full programme. The heritage department of AUDI AG will have its “Museum on Wheels” on display at more than 30 events...
16.02.2011 | Press Release
How DKW changed the automotive world
The first Audi advertising with the ‘Vorsprung durch Technik’ slogan appeared 40 years ago, in 1971. Even then this technical leadership claim was well and truly justified. If we look back another...
29.06.2010 | Press Release
Goodwood: Pink Floyd drummer meets Le Mans winner
The stage is set: from July 2 to 4, the Earl of March and Kinrara is inviting lovers of historic motorsport to join him for the annual highlight in the calendar, the Goodwood Festival of Speed...
12.05.2010 | Press Release
Audi Tradition – new presence on the Internet
Audi Tradition now has a new Internet presence online at, and in English at The new Internet pages provide an interesting insight into the eventful...
27.04.2010 | Press Release
“The Winning Four – 30 Years of quattro” at the Audi museum mobile
30 years ago the first Audi quattro was the focus of attention at the Geneva Motor Show. To celebrate this anniversary, the Audi museum mobile in Ingolstadt has organised a special exhibition...
30.03.2010 | Press Release
Audi celebrates 30 years of quattro at the Techno Classica
Four rings, seven letters, 30 years: Audi is presenting its quattro success story at the 22nd Techno Classica in Essen. 30 years ago, the “Ur-quattro” (original quattro) launched a legend which...
02.03.2010 | Press Release
Always a born winner - 30 years Audi quattro
quattro technology from Audi has an anniversary to celebrate: The spotlights homed in on the first Audi quattro at the Geneva Motor Show on March 3, 1980. Its appearance signaled the start of a winnin
12.02.2010 | Press Release
Audi Tradition celebrates the 30th anniversary of quattro
This year Audi once again has many historically significant events to celebrate, with one especially important anniversary: 30 years of quattro. At the world’s largest classic car show, the Techno...
21.01.2010 | Press Release
Audi Tradition: Online shop for spare parts
To keep fine classic cars looking good in the future: “Audi Tradition Parts” today launched its online parts shop for the Audi brand and those that preceded it. The range offered by Audi Tradition...
25.11.2009 | Press Release
“Family Silver”: Audi Tradition celebrates Silver Arrows’ 75th anniversary at Audi museum mobile
“Family Silver – the Auto Union Silver Arrows and their Rivals”: never before has the Audi museum mobile displayed such valuable items in an exhibition. From December 2, 2009 until March 31, 2010...
06.10.2009 | Press Release
100th anniversary of Bernd Rosemeyer’s birth
The 100th anniversary of the birth of racing driver Bernd Rosemeyer, who was born on October 14, 1909 in Lingen in north-west Germany, is approaching. Audi Tradition will be laying a bouquet at the...
05.08.2009 | Press Release
Fascinating rally era in Audi museum mobile
To celebrate its centenary, the Audi brand is looking back on an exciting rally era. In a special exhibition entitled “The Cornering Wizards: Group B Rally Cars” from August 12 to October 31 2009...
15.07.2009 | Press Release
Ceremonial Act marks 100th anniversary of Audi
For AUDI AG, July 16, 2009 is a memorable day: on that day exactly 100 years ago, automotive pioneer August Horch founded August Horch Automobilwerke GmbH in Zwickau, Germany. A short time later he...
09.07.2009 | Press Release
100 years of Audi on the Donauring
With what is surely a unique motor sport event for the local people – “100 years of Audi on the Donauring” – Audi Tradition will be celebrating the brand’s centenary in Ingolstadt on July 18. On the h
23.06.2009 | Press Release
Audi armada at Goodwood Festival of Speed
Audi Tradition is taking a veritable armada of racing cars to the Goodwood Festival of Speed in the south of England from July 3 to 5, where Audi will be the “featured marquee”. At the most...
10.06.2009 | Press Release
Audi marks brand centenary with big showing at Donau Classic 2009
Audi Tradition is marking the centenary of the Audi brand by participating in the Donau Classic with a dozen classic cars and inviting various VIP guests. Bavarian Prime Minister Horst Seehofer and...
04.06.2009 | Press Release
Did you know…
The two firms Auto Union GmbH and NSU Motorenwerke AG merged in 1969. As a consequence of this, the product portfolio of “Audi NSU Auto Union AG” had expanded to more than ten model ranges...
26.05.2009 | Press Release
How the “Silver Arrow” legend was born
75 years ago, one of the most dramatic chapters in the whole of motor sport history began. On May 27, 1934 the German racing cars that were soon to acquire the nickname “Silver Arrow” were entered...
23.04.2009 | Press Release
Audi marks the 100th birthday of the brand with a multi-day celebration and spectacular attractions
The brand with the four rings will kick off the celebrations marking its 100th birthday with a grand opening ceremony at the Audi Forum Ingolstadt on July 16. The ceremony, which...
23.04.2009 | Press Release
Success story followed a momentous start
Neckarsulm on April 26, 1969: the first day of Audi NSU Auto Union, the company that would later develop into the AUDI AG we know today, was a momentous occasion. Following at times heated...
08.04.2009 | Press Release
100 years of Audi with rally legend Walter Röhrl
Walter Röhrl, still revered today as “the greatest rally driver of all time,” will be piloting historic race cars from Audi Tradition’s collection in a total of four events in 2009, the year that...
25.03.2009 | Press Release
Audi 225 Front Roadster at the Techno Classica
Audi is taking an outstanding display of its cars to the world’s largest classic car show, the Techno Classica, which is held in the German city of Essen. To commemorate the centenary of the brand...
06.03.2009 | Press Release
“From Horch to Audi”
The museum mobile in the Audi Forum Ingolstadt has organised a spectacular exhibition to commemorate the centenary of the Audi brand. For this unique event, which is entitled “From Horch to Audi...
09.02.2009 | Press Release
Audi Tradition displays the family silver
Audi Tradition’s annual programme for 2009 is centred on the Audi centenary. More than 50 events have been planned. Two dates are especially significant: on 16 July 2009...