Tradition

Press Releases

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25.03.2011 | Press Release
“Attractive Couples” on the Audi Stand
Audi Tradition is introducing an unusual idea to mark the start of the classic car season. At the Techno Classica in Essen, which opens its doors from March 30 to April 3, the Audi stand will be...
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22.03.2011 | Press Release
Across Europe with Audi Tradition
Audi Tradition is beginning the 2011 historic car season with a very full programme. The heritage department of AUDI AG will have its “Museum on Wheels” on display at more than 30 events...
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16.02.2011 | Press Release
How DKW changed the automotive world
The first Audi advertising with the ‘Vorsprung durch Technik’ slogan appeared 40 years ago, in 1971. Even then this technical leadership claim was well and truly justified. If we look back another...
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12.05.2010 | Press Release
Audi Tradition – new presence on the Internet
Audi Tradition now has a new Internet presence online at www.audi.de/tradition, and in English at www.audi.com/history. The new Internet pages provide an interesting insight into the eventful...
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21.01.2010 | Press Release
Audi Tradition: Online shop for spare parts
To keep fine classic cars looking good in the future: “Audi Tradition Parts” today launched its online parts shop for the Audi brand and those that preceded it. The range offered by Audi Tradition...
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06.10.2009 | Press Release
100th anniversary of Bernd Rosemeyer’s birth
The 100th anniversary of the birth of racing driver Bernd Rosemeyer, who was born on October 14, 1909 in Lingen in north-west Germany, is approaching. Audi Tradition will be laying a bouquet at the...
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26.05.2009 | Press Release
How the “Silver Arrow” legend was born
75 years ago, one of the most dramatic chapters in the whole of motor sport history began. On May 27, 1934 the German racing cars that were soon to acquire the nickname “Silver Arrow” were entered...
15.01.2009 | Press Release
Centenary of racing legend Ewald Kluge’s birth
The most famous DKW motorcycle racer ever stood out for having supreme driving skills and a will of steel – two powerful qualities that formed the launch pad for a unique racing career. Ewald Kluge...
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