Anniversaries

Press Releases

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16.02.2011 | Press Release
How DKW changed the automotive world
The first Audi advertising with the ‘Vorsprung durch Technik’ slogan appeared 40 years ago, in 1971. Even then this technical leadership claim was well and truly justified. If we look back another...
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26.05.2009 | Press Release
How the “Silver Arrow” legend was born
75 years ago, one of the most dramatic chapters in the whole of motor sport history began. On May 27, 1934 the German racing cars that were soon to acquire the nickname “Silver Arrow” were entered...
15.01.2009 | Press Release
Centenary of racing legend Ewald Kluge’s birth
The most famous DKW motorcycle racer ever stood out for having supreme driving skills and a will of steel – two powerful qualities that formed the launch pad for a unique racing career. Ewald Kluge...
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