Electronic Press Kit "100 years of Audi"

Audi celebrating the 100th brand birthday


The Audi brand turns 100 in 2009. August Horch founded the company in Zwickau, Germany on July 16, 1909. Of the 50-plus German automotive brands which existed then, Audi is one of only three which remain. Throughout 2009, the brand with the four rings is proudly and happily celebrating its centennial at commemorative events and cultural celebrations.

Audi Tradition will stage more than 50 events this year: from spectacular exhibitions in the Audi museum mobile through vintage-car rallies to historic motorsport events. Audi will be this year’s “featured marque” at the world’s largest historic motorsport event, the Goodwood Festival of Speed in England – ideal for showcasing Audi’s entire motorsport fleet which spans 95 years of racing.

Epic celebrations await friends and fans of the Audi brand. A ceremony with German Chancellor Angela Merkel at the Audi Piazza in Ingolstadt on July 16 will kick off four days of special events, featuring historic racing cars at the Donauring race and a parade of stars on concert stages. Musical highlights will include renowned Chinese pianist Lang Lang and Die Fantastischen Vier, one of the most famous bands of the German-speaking world.

This Electronic Press Kit allows us to regularly provide you with extensive up-to-date information on all activities connected with “100 years of Audi”.

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AUDI AG Communication Corporate, Jürgen De Graeve
Phone: +49 (0)841 89-34084, juergen.degraeve@audi.de

AUDI AG Cultural Events, Jürgen Bachmann
Phone: +49 (0)841 89-90417, juergen.bachmann@audi.de

AUDI AG Audi Tradition, Thomas Frank
Phone: +49 (0)841 89-44699, thomas.frank@audi.de

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15.07.2009 | Press Kit
Audi Tradition celebrates “100 years of Audi“ with more than 50 events
Audi Tradition’s program for the year 2009 will be entirely devoted to the anniversary “100 years of Audi”. Over 50 events are scheduled to take place. On July 16, 100 years to the day since the company was founded, Audi invites visitors to a commemorative ceremony in Ingolstadt, where Audi Tradition will also be presenting its historic vehicles. Other particular highlights in the company’s anniversary year are the Goodwood Festival of Speed in England, where Audi has the special role of “featured brand”, and participation in a host of vintage-car rallies all over Europe.

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