Electronic Press Kit "Sensory Design"

"Sensory Design"


The emotional experience of driving has a prominent role at Audi. The development departments therefore also focus intensively on sensory experiences. The Nose Team uses its perfect sense of smell to track down new scents; the Haptics Team closes its eyes and runs its fingers over surfaces and materials to get a sense of their quality. For the acoustics specialists, it’s all in the sound; the lighting technicians make sure that you always have a clear view of things. Enter the world of the senses and enjoy the surprises that await you.

This Electronic Press Kit provides you with background material on the topic of “Design for the Senses” (text, photos, sketches). You can access and save the files individually, or alternatively you can group them in a download basket and download all of them together. There is also the option of downloading the entire content as a ZIP file. Use for editorial purposes is free of charge.

Download Press Kit (zip, 266 MB)

AUDI AG Communication Lifestyle, Tilman Schneider
Phone: +49 (0)841 89-92752, tilman.schneider@audi.de

AUDI AG Communication Product and Technology, Eric Felber
Phone: +49 (0)841 89-90703, eric.felber@audi.de

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11.08.2010 | Press Kit
Smell - The Audi Nose Team
They stick their noses into everything – it’s just part of their job. The Audi Odor Team, generally referred to as the “Nose Team,” is on the trail of unpleasant odors in vehicles. They work to ensure a consistently pleasant odor level in Audi vehicles.
11.08.2010 | Press Kit
"Feel - Engineering you can touch"
Pressing, tapping, pulling, sliding, turning, feeling and touching. These are the focus of an entire team at Audi. After all, quality is in the details.
11.08.2010 | Press Kit
"Hear - Acoustic Development"
It’s all in the sound – this is especially true for cars from Audi. So-called “sound design” has become one more important component in vehicle development at Audi. You could call it the acoustic calling card of the brand with the four-ring logo.
11.08.2010 | Press Kit
"See - Light"
Efficient, reliable, one-of-a-kind. Audi was the first automobile manufacturer to recognize the potential of revolutionary LED lighting technology and then incorporate it during development of its vehicles. The brand with the four rings has since acquired a technological edge putting it years ahead of the competition, and is a key driver of this innovation.

Available Documents

Complete Press folder
(ZIP, 265.55 MB)