Press folder

"Feel - Engineering you can touch"

2010-08-11

Pressing, tapping, pulling, sliding, turning, feeling and touching. These are the focus of an entire team at Audi. After all, quality is in the details. Jörg Müller and Manfred Mittermeier coordinate the “Team for Actuation Haptics,” which for the sake of simplicity is just called the Haptics Team. Haptics is the science of touch. But in fact it involves a lot more than merely ensuring that occupants like the way an Audi feels. It’s about operating feel and actuation sound, ease of movement and impressions.

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11.08.2010 | Press Release
“Audi Feeling and Audi Click”
Pressing, tapping, pulling, sliding, turning, feeling and touching. These are the focus of an entire team at Audi. After all, quality is in the details. Jörg Müller and Manfred Mittermeier...
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11.08.2010 | Photo
Feel - Engineering you can touch
The Audi haptics experts: Johann Schneider, Jörg Müller and Manfred Mittermeier.
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11.08.2010 | Photo
Feel - Engineering you can touch
The Audi haptics experts: Johann Schneider, Jörg Müller and Manfred Mittermeier.
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11.08.2010 | Photo
Feel - Engineering you can touch
Audi haptics expert Manfred Mittermeier checks the operating characteristics of the heart of the Multi Media Interface, the central rotary pushbutton.
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11.08.2010 | Photo
Feel - Engineering you can touch
Audi haptics experts Jörg Müller and Manfred Mittermeier test the operating feel and actuation noise of the steering wheel in the Audi A7.
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11.08.2010 | Photo
Feel - Engineering you can touch
The haptics experts ensure that an Audi feels good. Haptics involve operating feel and actuation noise; ease of movement and impressions; tapping, pulling, pressing, sliding, turning, feeling and touching in the car.
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11.08.2010 | Photo
Feel - Engineering you can touch
The Audi A1: Quality knows no compromise, Audi A1: Evidence of the premium character is found in every last detail in the interior
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