electronic press kit "Audi’s University Partnerships"

Fascination Design: Audi’s University Partnerships


Audi relies on dialog with young and talented designers. In numerous cooperative projects with colleges and universities, Audi designers and students worldwide exchange their views of the future.

After all, “design” means grasping the future in images. What are the issues and trends that will govern us tomorrow? How are lifestyles and esthetics developing? These are the key questions facing both designers and students.

Audi affords international junior designers insights into their future activities – and establishes contact early on with the creative minds of tomorrow. The most visible result of the university projects: fresh and novel ideas and fascinating concept studies.

This electronic press kit presents selected cooperative arrangements with design colleges. The following links will take you to detailed information on current projects.

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16.06.2009 | Press Kit
Audi Daysailer - exciting model of a sailing boat
In technical terms a yacht, just like a car, is primed for performance and efficient travel. The way its design elements are reduced to the essentials is highly stimulating, because Audi design is similarly based around clear lines and engaging clarity. At Audi Concept Design Munich, the young, international team of designers opens our eyes to new ways of seeing things, experiments with shapes and objects, and draws inspiration from disciplines outside the automotive sphere. A university-level partnership with the Joanneum University of Applied Sciences, Graz, thus led to the modelling of a yacht, a Daysailer, which carries within it the DNA of Audi design.
22.04.2009 | Press Kit
Intelligent Emotion: Future Mobility
Aided by Audi, students at Munich University of Applied Sciences have developed eleven visionary concept studies – for the individual mobility of the future.

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