Audi A1 Design Performances: A roof as a canvas
Ingolstadt, June 15, 2012 – The A1 offers customers a wide array of options for customization – but now students have taken things a step further in the Audi A1 Design Performances competition and designed their own, highly individual cars. The roof of the A1 Sportback served as a canvas for their artwork. Students at six international art schools – Pforzheim University, the University of Design Schwäbisch Gmünd, the Royal College of Art in London, Stroganov Moscow State University, the Academy of Fine Arts & Design in Bratislava and the SPD Scuola Politecnica di Milano – were invited to participate in the design competition and put their creative ideas for the Audi brand into practice. One of the creations will now actually be assembled as a one-of-a-kind specimen. Winners Florian Goecke and Lennart Rieper from the University of Design Schwäbisch Gmünd are going to take part in developing the car with their very own roof together with the Audi Design team. Multidimensional thinking and “Vorsprung durch Technik” – that was what inspired the duo. With their design entitled “Interferences,” the students were able to achieve a dynamic, three-dimensional effect on the car roof with the help of a film printed on both sides. The Audi jury panel with Jürgen Löffler, Audi Exterior Designer, and Eva Marguerre, a product designer from Hamburg, selected the winners from a total of 23 designs. The artists tracked the creation of their designs with a blog. The blog and final designs can be found at: www.theaudidesignperformances.com
Photo: Multidimensional thinking and “Vorsprung durch Technik” – that was what inspired the winning team of the Audi A1 Design Performances, Florian Goecke and Lennart Rieper. With their design entitled “Interferences,” the students were able to achieve a dynamic, three-dimensional effect on the car roof with the help of a film printed on both sides.