Audi A3 World Car of the Year: Audi Chief Technical Officer Prof. Dr. Ulrich Hackenberg at Beijing’s Tsinghua University
Ingolstadt/Beijing, April 18, 2014
As an incremental part of the German premium manufacturer’s commitment to leading the industry in terms of sustainable mobility and automotive connectivity, Prof. Ulrich Hackenberg, Board Member for Technical Development of AUDI AG and head of cross-brand Research & Development at Volkswagen AG, delivered a guest lecture at Beijing-based Tsinghua University on Friday, April 18, 2014.
In his speech, Prof. Hackenberg discussed strategies and solutions for shaping the premium mobility of the future. Mobility will be thus highly efficient and sustainable, smartly connected and fully comprehensive. In an effort to support customers with holistic mobility solutions, the company’s focus is on CO2 reduction, continued drivetrain optimization, alternative drive technologies, lightweight construction as well as human machine interface connectivity and smart networks between car, driver and the environment.
As a recent testimony of the innovative power at Audi, Prof. Dr. Hackenberg referred to the successful Audi A3 that has been named “2014 World Car of the Year” only recently. “We are very pleased about the Audi A3 being awarded World Car of the Year”, Prof. Dr. Hackenberg said. “Since its introduction in 1996, the A3 family has become a benchmark for drivetrain technology, lightweight construction, efficiency and mobile infotainment. With our best-selling A3, we have successfully established the new market segment for premium compact cars. This award is a great recognition for a truly convincing concept.”
In addition to the global R&D network of the automaker, Audi China is intensively collaborating with four of China’s top universities to develop future talents and technologies. Further extension of the local university program is under consideration. In its current research projects with the departments for automotive engineering and industrial engineering at Tsinghua University, Audi China is focused on consumer perception and HMI system projects.
Founded in 1911, Tsinghua University ranks among the most prestigious universities in China. With its dedicated focus on engineering, its 12 faculties , 15 research laboratories and approximately 150 university collaborations worldwide, Tsinghua is one of the most important centers for technical innovation in China.
Prof. Hackenberg is an internationally recognized industry veteran with proven expertise in innovative car manufacturing. He is the creative head of the modular matrix strategy for efficient automotive engineering, a concept that has been implemented throughout the brands of Volkswagen Group with the goal of effectively transferring groundbreaking technical innovation into actual series production.
Prof. Hackenberg has been a dedicated lecturer to engineering students around the world for many years and is personally committed to igniting engineering students’ passion for technology by sharing his expertise from three decades in research and development with AUDI AG and Volkswagen AG. Since 2007, Prof. Hackenberg has also lectured as a visiting professor at Tongji University in Shanghai, China.
Prof. Hackenberg is an alumnus of Rheinisch-Westfaelische Technische Hochschule Aachen/Germany, one of the leading technical universities in Europe, where he studied mechanical engineering.
As a leading premium car manufacturer and sought-after employer with 12 production sites in ten countries, Audi has always been committed to building and maintaining sustainable relations with universities worldwide. At present, there are almost 30 international universities involved in projects that support the company’s global research and development network. Audi continues to build relationships with students and scientists to learn about future mobility trends and customer expectations.