Audi advertising triumphs at Global Effie Awards


Audi advertising triumphs at Global Effie Awards
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Audi is the first German carmaker to receive one of the most coveted awards in the advertising industry: The Gold Global Effie was presented to the four rings for its “land of quattro” campaign at yesterday’s awards ceremony in New York. With the claim “land of quattro”, Audi launched a broad-based, integrated communication campaign in winter 2012, spanning from classic print advertising (picture), through the brand’s engagement in winter sport, to diverse out-of-home formats.

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