Basic information

Ingolstadt, 2011-12-08

Dynamism. Passion. Fascination - Audi driving experience

For over thirty years now, Audi has organized driver training courses for customers who want to learn how to control the performance of a sporty car more safely. More than 300,000 drivers have already attended these events. Every year, Audi driving experience holds some 700 training courses in 40 countries – a full, attractive program for dynamic drivers.

These figures tell a story – a big success story. To date, more than 300,000 drivers have improved their skill with Audi driving experience, most recently 20,000 of them at approximately 700 courses in 2011. At the 220 winter events held in the past season, 25 instructors coached about 4,800 participants on ice and snow. This once again confirmed Audi driving experience’s leading international position as an organizer of winter driver training.

The participants train using cars provided by Audi. There are currently around 150 cars in use of the following models: R8 V10, S5 Sportback, A8 4.2 TDI, R8 LMS as well as the R8 V10 Spyder, Q7 V12 and Q5 hybrid for the Audi tour experience.

Audi driving experience has a background that, typically for a dynamic carmaker like Audi, began in the motor sport department in 1980, when former race driver Count Freddy Kottulinsky organized training for technical staff, to help them avoid accidents during test runs.

These training sessions were so successful that the Audi Board of Management decided in 1981 to offer them to other employees, dealers and customers. The driver and safety training program, known as Audi driving experience from 1999 on, grew rapidly. Audi has extended the program regularly and modified it to include specific new tasks.

Audi driving experience has a varied program, from classic summer and winter training through racetrack training, individual training, customer racing with the R8 LMS and adventure tours. As well as firm dates in the calendar, there is a whole series of events organized at customers’ request, many of them in other countries as well. Audi driving experience can be sampled in 40 countries all over the world, and as interest continues to grow, Audi will be extending the program still further.

The summer and winter programs as well as the Audi driving experience registration form can be found on the internet at: or

The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.

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Audi driving experience – Audi driver training
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