Basic information

Ingolstadt, 2012-03-07

Audi connect – The car in the cloud

Audi is appearing at CeBIT in Hanover for the first time ever. Under the “Audi connect” banner, the brand will present current and future solutions for mobile IT applications at the world’s biggest trade fair for information technology from March 6 to 10. One highlight will be the new Audi A3, in which the modular infotainment platform will make its debut. The new A3 can also be experienced as an interior model.

Audi has attained a leading position in automotive infotainment, well aware that this engineering field is already key and will grow rapidly in importance. “Digitalization is not only accelerating change in society but also transforming mobility,” says Rupert Stadler, Chairman of the Board of Management of
AUDI AG. Michael Dick, Member of the Board of Management for Technical Development, adds: “Under the ‘Audi connect’ banner, we are making individual mobility efficient, safe and convenient.”

Axel Strotbek, Member of the Board of Management for Finance and Organization, remarks: “IT applications and automobiles are converging increasingly quickly; cars are becoming active players in networks.” Strotbek will give the opening address at “Automotive Day” on March 8, which is associated with CeBIT. CeBIT in Hanover is regarded as the world’s leading IT trade fair. Audi will be the first premium automotive manufacturer to have a substantial presence there.

Information technology plays a crucial role in Audi’s Vorsprung durch Technik. Without the comprehensive management of processes and systems – and without the utilization of virtual reality and augmented reality – the brand with the four rings could not grow so rapidly. IT solutions at Audi ensure the development and construction of top-quality vehicles. They allow employees to network, make our vehicles even more appealing, and facilitate Audi connect services.

The Company’s wealth of IT knowledge has come to be a core area of expertise for Audi, which has developed its own broad spectrum of know-how in many sectors. The brand’s joint ventures – such as GmbH, a joint venture for infotainment software with Elektrobit – raise the bar. Audi is similarly pursuing a new, integrated strategy regarding semiconductor technology.

The equipment, data, and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.

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“Always on” – Audi at CeBIT
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