Innovation in retail: Audi City
Audi is showcasing its model line-up in new locations – and complementing the brand’s existing dealer network with a new retail format. On July 16, the first Audi City opened close to Piccadilly Circus, London – a real cyberstore in the heart of a global city. This new approach sees the brand’s entire model line-up presented fully digitally in a compact space. With the newly-created position of Customer Relationship Manager, visitors can expect an even more personal level of consultation and assistance with individual services. As an urban meeting point, Audi City will also reinforce dialogue between people and the brand – and on a worldwide scale. Over the next few years, further stores will be established in major international cities.