A review of 2012
Two new members joined the still young A1 model family in 2012: the 4-door Audi A1 Sportback and the Audi A1 quattro, a sporty powerhouse boasting 256 hp and permanent all-wheel drive. The latter was a limited edition: Only 333 cars were made, and all of them sold in shortest time. As for the Audi A1 Sportback, customers can choose from a full portfolio of engines generating up to 185 hp as well as benefit from the utmost in variability and an extensive range of customization options.
The most significant model to debut in 2012 was the next-generation Audi A3. It was initially released as a three-door compact featuring a redesigned single-frame radiator grille. The Audi A3 excels thanks to its powerful yet fuel-efficient engines. Its multi-material body weighs as much as 90 kilograms (198.42 lb) less than the previous version. Thanks not least an extensive range of high-tech infotainment and driver assistance systems, the new Audi A3 is writing the next chapter in the success story begun by the two preceding generations of the Audi A3. The five-door Sportback was unveiled to the world at the Paris Auto Show just months after the three-door model. The same trade fair showcased the Audi S3 quattro, which boasts 300 hp and represents the sporty high-end vehicle in this model line.
Two new model versions that rely on the synergy of a combustion engine paired with an electric motor debuted in 2012. The 211 hp 2.0 TFSI and an electric motor producing up to 54 hp work in perfect symbiosis in the Audi A8 hybrid and the Audi A6 hybrid. They combine the dynamics and long-range capabilities of an Audi touring sedan with the efficiency of a hybrid drive system. Both sedans enable the driver to cover multiple kilometers purely on electric power and thus with zero local emissions.
Audi has also expanded its model lineup in an assertively sporty direction. The Audi S6 and Audi S7 Sportback are extremely dynamic and sporty yet also suitable for everyday, long-distance driving. Both are powered by a new eight-cylinder 4.0 TFSI engine that delivers 420 hp. Thanks to its cylinder-shutoff technology known as “cylinder on demand”, it is one of the most efficient heavy-duty engines anywhere. A 450 hp eight-cylinder unit is under the hood of the two RS models launched in 2012: the Audi RS4 Avant and the Audi RS5 Cabriolet.
There was no shortage of motorsport triumphs in 2012. The brand with the four rings achieved yet another technological milestone by once again winning the 24 Hours of Le Mans. Credit goes to the all-new Audi R18 e-tron quattro, which combines a conventional powertrain with an electrically driven axis. Moreover, Audi won the titles for best manufacturer and best drivers at the first-ever FIA World Endurance Championship (WEC). The series-worthy racing version of the Audi R8 racked up one GT3 victory after another. The R8 triumphed not only at Bathurst 12 Hour in Australia but also at the prestigious 24 Hours of Nürburgring, in Spa-Francorchamps and in Zolder. With the Audi A5 DTM, Audi competed for the first time in the DTM against BMW and Mercedes-Benz. In the most popular international touring-car series, the three premium manufacturers waged a thrilling battle to the delight of 800,000 spectators at racetracks alone.
Commitment to sports
Audi fosters athletics in Germany and abroad with a broad range of commitments. It partners closely with the UEFA Champions League and the German Olympic team as well as the Kieler Woche and the world's most popular tournament series for amateur golfers. For over 25 years, AUDI AG has been the main sponsor of the German Ski Association (DSV) and all German teams as well as alpine teams from 14 other countries. Moreover, Audi is the title sponsor of the Audi FIS Ski World Cup and the Audi FIS Ski Cross World Cup. As a partner of the German Olympic Sports Confederation and the German Federation for Disability Sport, Audi provided shuttle service for German Olympians during the Olympic Games and Paralympic Games in London. 2012 marked a decade of Audi’s cooperation with FC Bayern Munich, which has won more titles than any other Bundesliga team. Outside of Germany, Audi is involved with elite clubs such as Real Madrid, FC Barcelona, AC Milan and FC Chelsea. Kieler Woche – with three million visitors the world’s largest sailing festival – joined the Audi quattro Cup with its finals in South Africa and other top-flight professional golfing tournaments on a packed sports calendar. Rounding out the company's involvement in 2012 was the support of regional teams.