Audi has a worldwide reputation for the best workmanship, superior quality and reliability. In the quality report of Germany’s “Auto Motor and Sport” magazine, Audi took first place once again, as in the previous year.
Premium quality is not just an abstract motto at Audi, it is a guiding principle of our corporate culture and is firmly established in every department. With over 2,000 employees, Quality Assurance is organized as a neutral unit and reports directly to the Chairman of the Board of Management. With its headquarters at the Ingolstadt plant, Quality Assurance coordinates and oversees matters of quality at every Audi plant in the world. It is involved in the entire product process – from development through manufacturing to retail support.
Already during the development phase, Quality Assurance takes over numerous advisory and monitoring functions right from the start, ranging from concept selection to decisions on material applications. In the Quality Assurance labs, the latest analysis methods such as computer tomography are used to test and approve the new components. Product technology specialists accompany the development and qualification of components together with the suppliers. The final tuning of perceived quality, tactile impressions and functionality is carried out with the use of a master jig, the reference model of the vehicle. Before an Audi can be approved for series production, following the tests of Technical Development, Quality Assurance carries out the so-called safeguarding run. Here, the automobile is thoroughly tested over millions of kilometers in real customer conditions on public roads. Analogously to the development process, the entire production process is also accompanied by Quality Assurance. As well as many other monitoring and testing tasks, Checkpoint 8 entails an intensive quality check before the cars are handed over to the customers. This is supported by random checks in the vehicle audit and on the road.
As soon as a car is with the customer, service technology specialists accompany the retailers and provide support with vehicle servicing. The knowledge gained flows back into the current series production as well as into the development of new Audi models. So Audi makes sure that the basic principle of continuous improvement is applied also in this context.
* The fuel consumption and emissions values of all models mentioned in the text and of all models available on the German market are listed in the last chapter of this basic information.