Ducati Motor Holding S.p.A
Founded in 1926, Ducati now builds racing-inspired motorcycles characterised by “Desmodromic” performance engines, innovative design, and avant-garde technology. The company produces a range of premium motorcycles with technical and design features that are relevant in the main market segments and grouped into six unique model families: Diavel, Hypermotard, Monster, Multistrada, Streetfighter, Superbike.
Ducati’s main factory site and headquarters is located in the Borgo Panigale area of Bologna, Italy, with an additional assembly factory in the Rayong Province of Thailand and a CKD provider in Manaus, Brazil.
Throughout its range, Ducati combines sophisticated, race-derived technology with unique brand characteristics such as Desmodromic valve control, 90° L-twin cylinder engines, innovative chassis solutions, benchmark electronics, unique sound and Italian design.
Ducati will compete in the 2014 World Superbike Championship with an official factory team and the 2014 World MotoGP Championship with both an official and a factory-supported team. In Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati’s 2014 World Superbike riders, Chaz Davies (United Kingdom) and Davide Giuliano (Italy) will compete the championship aboard the 1199 Panigale. Ducati has participated in MotoGP since 2003, and won both the Manufacturers' and Riders' titles in 2007. For 2014, the official factory Ducati Team will compete in the Desmosedici GP14 with the riders Cal Crutchlow (United Kingdom) and Andrea Dovizioso (Italy), while the factory-supported Pramac Racing Team’s line-up consists of the factory rider, Andrea Iannone (Italy) and the Pramac rider, Yonny Hernandez (Colombia).
Ducati motorcycles are delivered to owners in 88 countries worldwide and, with primary focus on the European, North-American and Asia Pacific markets, has ten Ducati subsidiaries:
- Brazil – (Ducati do Brasil)
- France, Netherlands, Benelux – (Ducati West Europe)
- Germany – (Ducati Motor Deutschland)
- Japan – (Ducati Japan)
- Mexico – (Duc Motocicleta)
- Switzerland – (Ducati Schweiz)
- Thailand – (Ducati Motor Thailand)
- United Kingdom – (Ducati UK)
- United States – (Ducati North America)
- Canada – (Ducati Canada Inc)
First unveiled at the 2010 Milan International Motorcycle Show, the Ducati Diavel took a bold step into the cruiser segment with a model that combined Superbike-level engine and chassis performance with custom shop styling and ergonomics. This innovative move set new standards in the industry with a masterful blend of design and state-of-the-art technology providing a comfortable and award-winning new sport-cruiser lifestyle. For connoisseurs of technology, ABS, Ducati Traction Control and Ducati Riding Modes provide confidence-inspiring sophistication while 162hp of super-lightweight motorcycle underlines its authentic Ducati performance. The family first introduced the Diavel and the Diavel Carbon, which is equipped with a mix of aesthetic and performance enhancing components, from carbon fibre bodywork to forged and specially machined lightweight wheels. The range was further expanded in 2013 with the arrival of the Diavel Strada, a touring-oriented version with enhanced ergonomics and luggage designed for longer journeys.
The Hypermotard was first shown at the 2005 Milan show in prototype form and created a new industry segment when its production started in 2007 with the 1100 and 1100 S models. The family’s aggressive ‘motard’ styling and stance combined with Ducati ‘sportbike’ technology delivered the best performance elements from both of these popular motorcycle segments. 2013 saw the introduction of the next generation Hypermotard family, completely redesigned and powered with a brand new 821cc Testastretta engine. The new family consists of three models that provide new levels of versatility and improved ergonomics. User-friendly confidence is also enhanced with the introduction of the Ducati Safety Pack of ABS, Ducati Traction Control and three-level Ducati Riding Modes. The Hypermotard and Hypermotard SP deliver an exciting riding experience, whether on the daily commute or the race track, while the Hyperstrada is a stylish and accessible mid-range tourer, perfect for long distance adventure.
The Ducati Monster has become the world’s most iconic naked motorcycle, famous for its stylish tubular Trellis frame, excellent chassis components and torque-laden, Desmodromic engines providing unmistakable sound and character. The entry-level 696 and premium mid-range 796 models provide a desirable way to enter the world of Ducati. Ready for 2014, and more than two decades after the Monster’s first unveiling, Ducati introduced the iconic model’s latest generation with the Monster 1200 and 1200 S. Powered by the formidable, Superbike-derived 1198 Testastretta 11° DS engine, the brand new flagship of the family sported a distinctive and muscular design, fully integrated with Ducati’s latest technologies to create an enhanced rider/motorcycle relationship.
Launched at the Milan show in November 2009 and first produced in 2010, the award-winning and highly successful Ducati Multistrada 1200 immediately established new industry benchmarks with its innovative four-bikes-in-one concept. The model introduced ground-breaking technology with its Sport, Touring, Urban and Enduro electronic Riding Modes, which enabled a customizable riding experience separated by just one click. In 2013, the model’s touch-button Ducati Riding Mode adjustment adopted full integration with variable level ABS in addition to the original Ride-by-Wire controlled power delivery and Ducati Traction Control. 2013 also saw the introduction of semi-active Ducati Skyhook Suspension. The family consists of four models: The standard Multistrada 1200, 1200 S Touring, 1200 S Granturismo and the 1200 S Pikes Peak, built to celebrate the victory in the famous mountain race in Colorado.
In 2014, the family continues with the Streetfighter 848 model, an extreme “naked”, which successfully balances excitement with user-friendliness.
Ducati’s rich heritage of innovative, race-winning design has influenced an industry and ultimately shaped the modern sportbike. The Ducati Superbike 1199 Panigale stands at the pinnacle of that innovation and now sets an even higher technological benchmark for its competitors. In 2013 the Ducati Superbike family introduced the highly-anticipated 1199 Panigale R, the flagship of the range and the machine specially developed with enhanced technical specification by Ducati Corse for World Superbike homologation.
The 1199 Panigale introduced Ducati’s monocoque chassis design and Superquadro engine to achieve outstanding power-to-weight ratios. With the click of a button, Ducati’s Riding Mode concept delivered performance with enhanced rider confidence by combining seven class-leading technologies. The latest-generation sports ABS system, Ducati Traction Control, Ducati Electronic Suspension, Ducati Quick-Shift, Ducati’s new race-derived Engine Brake Control and Ride-by-Wire are now all programmed into seamless, electronic rider assistance. Even the full color Thin Film Transistor display changes to suit the rider’s environment.
The 2014 Superbike family introduces the 899 Panigale, a “Supermid” version of the award-winning 1199 Panigale, intended to provide a new way to access the exclusive world of Ducati high performance Superbikes. Designed to combine thrilling performance with the refined character of an everyday streetbike, the brand new 899 model stands proudly alongside the 1199 Panigale, 1199 Panigale S and 1199 Panigale R.
Ducati 1199 Superleggera
For 2014 Ducati has proudly introduced its latest limited edition dream model, the highly exclusive 1199 Superleggera. The new machine combines precious materials such as titanium, magnesium and carbon fibre to set the highest power-to-weight ratio of any production motorcycle in history. Producing more than 200hp and weighing-in at just 155 kg (341.7 lb) dry weight, the model showcases Ducati’s innovative engineering and stylish approach to design, while affirming the maxim: “Authentic Italian Performance”.
The Superleggera follows in the successful wheel tracks of previous iconic limited editions, like the Desmosedici RR, and its exclusivity boldly underlined with just 500 motorcycles produced, each with its own individual number inscribed on the top clamp. Offered primarily to Ducati’s top customers as a reward for their brand loyalty, the machine was almost sold out before its first public showing at the Milan International Motorcycle show in November, 2013.
Related business units
Ducati designs and develops complete lines of accessories in parallel with its range of motorcycles, providing passionate owners with many options for enhanced performance and aesthetics. Combining cutting-edge technologies with exotic materials and attention to detail, the Ducati Performance accessory collections add additional brand value and enable a high level of personalization.
With passion and style, Ducati is devoted to the constant creation of complete lines of technical riding gear and leisure apparel attractive also to non-riders. Its top-of-the-range sportswear presents the very latest in dynamic protection, while highly desirable casual wear from t-shirts to jeans and jackets deliver personality with Ducati character.
Ducati attracts and develops creative agreements with other leading companies, which enable exclusive and high-end products via its broad licensing programs. The strategic partnerships deliver an exciting and authentic brand image and produce desirable items for people who want to stand out in style. From toys and branded apparel to Ducati Caffé sites, the dedicated business unit presents a wide-range of licensed products that further enhance Ducati's brand awareness while generating additional company revenues.
Ducati’s brand strength is built upon a passionate ownership experience and the possibility for clients to “touch” the company via the Ducati Community. With Factory and Museum visits, dedicated Ducati Grandstands at races and events like World Ducati Week, owners are constantly provided with the possibility to be close to the company, a “reason to believe” in its product, and the motivation to belong to its community as a “member of the family”. The Ducati Riding Experience (DRE) is a perfect example of Ducati Community events and underlines the company’s responsible attitude to motorcycle safety. The full brand-immersion riding school uses highly experienced instructors and ex-World Champions to teach in a range of DRE courses from absolute beginners and intermediate road riders to highly competent track riders.
The Ducati Museum
Opened in 1998 at the Ducati factory headquarters in Borgo Panigale, Bologna, the 1,000 m2 Ducati Museum features over half a century of racetrack heritage and has been visited by enthusiasts from all over the world. From the pre-motorcycle products manufactured by the Ducati brothers in 1926 and the popular 1946 “Cucciolo” to the world-beating Desmosedici GP motorcycle, the Museum hosts over 40 legendary Ducatis. It represents Ducati’s history of technological innovation, award-winning design and exceptional racetrack performance.
In 2012, the Emilia Romagna regional section of the Ministry for Cultural Heritage and Events officially announced Ducati’s Technical Archive and Museum to be of such valuable historic significance that it is now recorded on the region’s Cultural Heritage list.
The "Fondazione Ducati" (Ducati Foundation) is a passionate, non-profit organization that participates in social, educational, cultural and road safety initiatives, promoting and providing information and awareness at both Italian national and European levels. The Fondazione's School of Restoration maintains a high profile for the company's technical heritage. Nominal entrance fees to the Ducati Museum contribute to the Fondazione, further underlining this constant association with heritage preservation.
Fisica in Moto
Fisica in Moto (Physics in Motorcycles) is an interactive physics laboratory situated in a purpose-built facility in the Ducati factory in Borgo Panigale, Bologna. Intended specifically for high school students, the laboratory is the result of an innovative collaboration between the "Fondazione Ducati" and the Liceo Malpighi (Malpighi high school) in Bologna and provides a captivating and educational bridge between school and industry. The fascinating course has been joint-developed by professors from Bologna's Malpighi high school and Bologna University lecturers and demonstrates the laws of physics in motorcycling terms with ingenious interactive experiments and exercises.
The Ducati family founds the Società Radio Brevetti Ducati in Bologna to produce industrial components for the emerging radio industry.
The Ducati factory is constructed in the Borgo Panigale area of Bologna, Italy.
The Ducati factory is destroyed in a World War ll aerial bombing raid, but the Ducati brothers continue to design new products, ready to mobilise post-war Italy.
The very first engine is produced at Ducati: The “Cucciolo” (The Puppy) – a small auxiliary engine for bicycles, which soon became famous throughout the world.
Ducati is acquired by Claudio and Gianfranco Castiglioni, and becomes part of the Cagiva Group. Increased investment in product development leads the way to multiple victories in the World Superbike Championship.
Ducati starts the production of the Monster*, and establishes what is to become known as the “naked bike” category. The model becomes synonymous with Italian style and legendary within the world of motorcycling.
Ducati introduces the 916 Superbike*, winning the title "Motorcycle of the Year" from the world’s motorcycle press and setting new standards for technology, style and performance. The 916 has since become the icon of motorcycle design.
Ducati is acquired by the Texas Pacific Group, an American investment fund, which injects capital and introduces a new team of international managers, including CEO and Chairman Federico Minoli. In the same year, the launch of the Sport Touring family enables Ducati to enter a new and important segment of the market.
Ducati launches a new generation of Superbike: The 999.
Ducati introduces the Multistrada*, a 1000cc dual purpose motorcycle, which combines sportbike performance with enduro-style comfort and versatility.
Ducati launches the Monster S2R, expands the Multistrada family with an entry-level 620cc version and introduces a new family of SportClassic models. Ducati unveils a concept motorcycle at the International Motorcycle Show in Milan: The Hypermotard*. Its aggressive “motard” styling and stance combined with Ducati “sportbike” technology creates a new sector in the industry. Ducati also presents its 2006 range, including the top-of-the-range Monster S4RS equipped with the Superbike’s Testastretta engine and the Ducati 999R Xerox, a replica of the World Superbike Championship-winning machine.
On 1 March, Texas Pacific Group reach an agreement with InvestIndustrial Holding S.A. for the transfer of the majority shareholding stake in Ducati Motor Holding S.p.A. At the Milan Show, Ducati presents its 2007 models including the definitive version of the Hypermotard and the new generation of Superbike: The 1098. Launched as the most powerful twin-cylinder motorcycle in the world with the highest torque-to-weight ratio of any sportbike, the 1098 is awarded “Best Bike of the Year”.
On 21 May, the Board of Directors appoints Gabriele Del Torchio as the new Chief Executive Officer of Ducati Motor Holding S.p.A. and Giampiero Paoli as President. Later in the year the Australian rider Casey Stoner secures Ducati’s first ever MotoGP World Championship title as well as the Constructors’ title. It is the first time in 34 years that an Italian manufacturer wins in the premium category of Grand Prix racing.
In October at Magny-Cours, France, Troy Bayliss takes his third and final World Superbike title aboard the Ducati 1098F08 and retires from racing at the end of the year. It represents Ducati’s 13th Riders’ title and 15th Manufacturers’ title in the World Superbike Championship.
Gabriele Del Torchio assumes the role of President and CEO of Ducati Motor Holding S.p.A. The company expands the Hypermotard family with an entry-level 796 model, an enhanced 1100EVO and an extreme and track-ready 1100EVO SP version. In October, Ducati celebrates its 16th World Superbike Manufacturers’ title and victory in the highly competitive Superstock Championship with the 1098. In November, Ducati unveils the Multistrada 1200 and its innovative four-bikes-in-one concept establishes a new industry benchmark.
The Multistrada 1200 starts first production. The World Ducati Week event attracts a record 60,000 people to the famous rally for passionate Ducati enthusiasts. In November, Ducati unveils the new 2011 Diavel* at the Milan motorcycle show.
The Diavel starts first production. Spaniard Carlos Checa records Ducati’s 300th World Superbike race victory aboard the Ducati 1198 and later celebrates his first World Championship title. The win brings Ducati’s list of Riders’ titles to 14 and Manufacturers’ titles to 17 in World Superbike. On the same day, the Italian rider Davide Giugliano secures the Superstock 1000 FIM Cup Rider’s and Manufacturers’ titles, also with the Ducati 1198.
In September, production for the Monster 795 starts at Ducati’s new assembly plant in the Rayong province of Thailand. At the Milan show in November, Ducati unveils the new generation Superbike, the 1199 Panigale*, making a significant reference to its historic roots in the Borgo Panigale area of Bologna. The model introduces stunning new concepts and technologies to the sportbike category. Ducati closes the year by announcing record sales with 42,200 delivered to owners worldwide.
2012 On 18 April 2012, Ducati Motor Holding S.p.A. is acquired by Audi AG from Investindustrial Group and in July appoints a new Ducati Board of Directors and Executive Committee. The new Board of Directors appoints the CEO of Audi AG, Rupert Stadler, as President of the Board and Gabriele Del Torchio and Claudio Domenicali from Ducati as Members of the Board alongside Horst Glaser and Axel Strotbek of Audi AG. Gabriele Del Torchio is appointed CEO of Ducati Motor Holding.
In October, at the Intermot motorcycle show in Cologne, Germany, Ducati shows the new Multistrada 1200 range with semi-active Skyhook suspension and a 20th Anniversary Monster range. In November, at the Eicma motorcycle show in Milan, the new generation Hypermotard family and flagship Superbike model, the 1199 Panigale R are unveiled. Ducati starts production of the Diavel in Manaus, Brazil, with a CKD service provider. 2012 closes with a second successive year of record global sales, after 44,102 motorcycles are delivered to owners worldwide.
On 18 April 2013, Claudio Domenicali is announced as the successor to CEO Gabriele Del Torchio. Further expansion in South America is announced in June, with Ducati’s Brazilian Subsidiary declared fully operational and a trade agreement made with Volkswagen Argentina S.A. that would facilitate the distribution of Ducati Motorcycles in that market.
September sees the unveiling of the 2014 899 Panigale at the Volkswagen Group Night in Frankfurt followed, in October, by an emotional unveiling of 1199 Panigale S Senna at the Sao Paolo Motorcycle show in Brazil. The special version, available exclusively in Brazil, is designed and built in accordance with the Senna Foundation at a limited edition number of just 161, the number of GPs contested by the Brazilian F1 star.
In the same month, Ducati proudly introduces another limited edition dream model, the highly exclusive 1199 Superleggera. The new machine, in a limited production of 500, combines precious materials such as titanium, magnesium and carbon fibre to set the highest power-to-weight ratio of any production motorcycle in history. The highly exclusive machine is almost sold out before its first public showing at the Milan International Motorcycle show in November.
More than two decades after the Monster’s first unveiling, Ducati unveiles the iconic model’s latest generation at November’s Milan International Motorcycle show in November with the Monster 1200 and 1200 S. Powered by the formidable, Superbike-derived 1198 Testastretta 11° DS engine, the brand new flagship of the family sports a distinctive and muscular design, fully integrated with Ducati’s latest technologies.
In November of 2013, Luigi Dall’Igna enters Ducati as the new General Manager of Ducati Corse and the company announces the return of the official factory team in World Superbike.
Facts and figures
Ducati Motor Holding S.p.A
Chairman of the Board of management: Rupert Stadler
Chief Executive Officer: Claudio Domenicali
Employees global (31/12/13): 1,281
Employees (Bologna site 31/12/2013): 1,032
Employees (Thailand site 31/12/2013): 96
Deliveries to customers (2013): 44,287 (record)
Production (2013): 44,905
Ducati Bologna site
Plant Manager: Silvano Fini
Site area: 114,873 m2
Building area: 71,657 m2
Employees (31/12/2013): 1,032
Production (2013): 39,776
Models*: Diavel, Diavel Carbon, Diavel Strada, Hypermotard, Hypermotard SP, Hyperstrada, Monster 696, Monster 796, Monster 1200, Monster 1200 S, Multistrada 1200, Multistrada 1200 S Touring, Multistrada 1200 S Granturismo, Multistrada 1200 S Pikes Peak, Streetfighter 848, Superbike 899 Panigale, Superbike 1199 Panigale, Superbike 1199 Panigale S, Superbike 1199 Panigale R, 1199 Superleggera
Ducati Thailand site
Location: Amphur Plakdaeng, Rayong
Managing Director: Francesco Milicia
Plant Manager: Lalitkiatgul Surasak
Site area: 40,000 m2
Building area: 20,500 m2
Employees (31/12/2013): 96
Production (Thailand 2013): 4,237
Models:* Monster 795, 795 ABS, 796 (from November 2013), Diavel, Diavel Dark, Diavel Carbon, Multistrada 1200, Multistrada 1200 S Touring, Multistrada 1200 S Pikes Peak, Hypermotard, Hyperstrada (from September 2013), 899 Panigale (from May 2014)
Ducati Brazil operation
Start of production: 2012
Operation: CKD service provider
Production (2013): 892
Models:* Diavel, Diavel Cromo, Diavel Carbon, Monster 796, Multistrada 1200, Multistrada 1200 S Touring, Multistrada 1200 S Pikes Peak
Fuel consumption of the models named above
Fuel consumption figures Ducati Diavel:
Combined fuel consumption in l/100 km: 7,1; Combined CO2-emissions in g/km: 169
Fuel consumption figures Ducati Hypermotard:
Combined fuel consumption in l/100 km: 5,6; Combined CO2-emissions in g/km: 132
Fuel consumption figures Ducati Monster:
Combined fuel consumption in l/100 km: 6.4 - 4.9; Combined CO2-emissions in g/km: 150 - 107
Fuel consumption figures Ducati Multistrada:
Combined fuel consumption in l/100 km: 6,1; Combined CO2-emissions in g/km: 145
Fuel consumption figures Ducati Streetfighter:
Combined fuel consumption in l/100 km: 6,3; Combined CO2-emissions in g/km: 149
Fuel consumption figures Ducati Superbike Panigale:
Combined fuel consumption in l/100 km: 8,0 - 5,9; Combined CO2-emissions in g/km: 190 - 140
Fuel consumption figures Ducati Superleggera:
Combined fuel consumption in l/100 km: 8,2; Combined CO2-emissions in g/km: 194