ITALDESIGN GIUGIARO S.p.A.
Italdesign Giugiaro's mission is providing a wide variety of services for the industrialization of new vehicles and products. Since 2010 Italdesign Giugiaro is part of the Volkswagen Group and the company was later formally embedded in Audi group together with Audi, Lamborghini and Ducati. Italdesign Giugiaro provides its services transversally to all the brands of Volkswagen Group.
The roots of the company go back to 1968 when Giorgetto Giugiaro and Aldo Mantovani set up a design studio that represented an innovative formula for the car industry with a mission which has remained unchanged throughout the intervening 45 years: a company able to provide creativity, engineering, construction of pre-series prototypes, production start-up assistance and all the support required to put a new product into production.
Since the Company’s first brief, indeed its first complete project of major stature – the 1971 Alfa Romeo Alfasud car – more than 200 designs have been created over the years for more than 50 million production vehicles by the world’s leading car makers.
Since 1974 Italdesign Giugiaro widely expanded its activities in other mass production sectors, in the field of product design, so translating quality design, engineering and research into transportation solutions whatever (trains, rolling stocks, aircraft interiors, sea crafts…), articles for medium and high volume production, packaging, corporate identity, graphics, even food design with the Giugiaro Design make. The projects developed by Giugiaro Design are the expression of a functional design in line with international market’s trends and expectations.
Today Italdesign Giugiaro counts up to about 950 people, with premises in Italy and Spain and offices in Ingolstadt and Wolfsburg.
Covering an area of over 50,000 square meters, Italdesign Giugiaro's headquarters is a true Design & Engineering campus in Italy. Two styling centers, two virtual reality rooms, 900 workstations, make it a leading-edge center providing a full range of services to the automotive and industrial design industry, in the heart of Turin district.
In 2011 Italdesign Giugiaro merged with its fully-owned subsidiary SALLIG, now Italdesign Giugiaro Nichelino, which has become the pre-series center serving all the Group’s brands.
In 1992 Italdesign Giugiaro set a Spanish company, Italdesign Giugiaro Barcelona providing the same services of the mother company.
Today all of the offices of Italdesign Giugiaro are sharing projects and activities according to their best competences, aiming to achieve always results of added value for the Volkswagen Group Brands.
ITALDESIGN GIUGIARO IN 2013
Being part of the Volkswagen Group, Italdesign Giugiaro has already obtained outstanding results.
In 2013 Italdesign Giugiaro:
- exceeded 2 million hours worked for the second year in a row;
- planned more than € 7 mio. for 2014, aligned to the triennium 2011 - 2013;
- hired about 50 people, after having hired 100 in 2012.
In 2013, the company’s palmares grew quite significantly with several prizes won by Giugiaro Design, the industrial design business unit of Italdesign Giugiaro :
- 2 Good Design Award (Okamura Sabrina office chair, Vredestein Wintrac Xtreme tyre)
- 2 Red Dot Design Award (Nikon D4 camera, Deutz-Fahr 7250 TTV Agroton tractor)
- Japan Good Design Award (Okamura Sabrina office chair)
- Golden Tractor for the Design (Lamborghini Nitro tractor)
- German Design Award (Deutz-Fahr Agroton TTV Series 6 tractor)
- Universal Design Award (Okamura Sabrina office chair)
- iF Design Award (Nikon D4 camera)
Italdesign Giugiaro is constantly increasing the number of its employees: the workforce now counts up to about 950 people, +24% compared to 2010, year of the takeover. 839 are based in Italy, 115 are women. The average age is 43 years and 27% are graduated.
2013: THE YEAR OF THE PARCOUR
2013 has been the year of the Giugiaro Parcour. Awarded during the 2013 Geneva International Motor Show as “Best concept” by the American magazine AutoWeek, Parcour obtained enthusiasts comments by the international press, gaining 6 covers and more than 150 articles dedicated.
Giugiaro Parcour introduced on the market a type of GT car that didn’t exist. It combines the performances of a sporty vehicle with mid-engine together with the SUV’s ones, giving birth to a performing car perfect for an extended use on every kind of terrain, thanks to minimum overhangs and broad ramp angles.
Giugiaro Parcour is the perfect example of what Italdesign Giugiaro is called to do every day within the Group: supply a continuous spur for new solutions and ideas to all of the brands, both from the styling and the engineering standpoint.
The collaboration between Italdesign Giugiaro and Audi dates back to the Seventies when Italdesign developed the Audi Karmann Asso di Picche prototype for the Frankfurt Motorshow of that year. The Asso di Picche (Ace of Pikes) is a four-seater coupé based on the platform and mechanical assembly of the Audi 80; in comparison with this latter one, in the Asso di Picche the rear overhang is shorted while the front one is increased to give more dash to the car. Great research was devoted also to the interiors: instruments panel is a cylinder and creates an innovative approach for future layouts. Asso di Picche definitely influences Lancia Delta design, going to be presented in 1979: surfaces treatment is the same, just like the transversal section. Lancia Delta is the first car produced in series with integrated bumper painted the same colour of the bodywork.
In 1978 the Audi 80 came out. Giugiaro was given a theme of a three-box, four-door sedan, the car had to be easily identifiable as belonging to the Ingolstadt manufacturer and featuring modern and top-of-the-range traits. The new had to be doubtlessly an Audi, but had also to be immediately acclaimed as the new 80.
For the company’s 20th anniversary, in 1988, Giorgetto Giugiaro designed the triptych Asgard, Aztec, Aspid: a project for a coupe, a spider and a mono-volume with futuristic design and solutions based on Audi existing platform and mechanical assembly.
Ten years later the Giugiaro Structura (1998) was designed to celebrate Italdesign Giugiaro’s 30th anniversary. The Giugiaro Structura is based on Audi platform and equipped with a 5600 cc, 420 bhp W12 engine. Structura transcended design to emphasize the architectural form, the design and technological aspect of what is not normally seen in a car. The doors are side hinged without any central pillar between them: the rear door only opens if the front one has already been opened so to ensure a high level of protection, for children on board for example with children on board.
Giorgetto Giugiaro was born on August 7, 1938 in Garessio a small town in the province of Cuneo in Northern Italy. In 1952 he moved to Turin were he enrolled in a Fine Arts program coupled with technical planning courses. At the age of 17 he was admitted to the Style Center Fiat as a young designer and worked in the Ufficio Studi Stilistici Vetture Speciali (Special Vehicle Stylistic Study Department) under the guidance of Dante Giacosa.
In December 1959, Nuccio Bertone entrusted the young designer with the management of the Style Center of the Carrozzeria Bertone. Giugiaro was to spend the next five years working under Bertone then, in 1965, he moved on to be appointed head of the Style and Project Center of the Carrozzeria Ghia.
On February 13, 1968, he established the independent company Italdesign together with his technological partner Aldo Mantovani. The mission of the company was highly innovative and focused on providing global motorcar constructors with creativity and engineering services in addition to the services relating to production start up programs.
Giorgetto Giugiaro has been bestowed several awards: seven honorary degrees, among them the one the Royal College of Art awarded him in 1984 “in acknowledgement of the great esteem his work commands in United Kingdom”; 5 ‘Compasso d’ Oro’ by ADI, the Italian Association for Industrial Design: one is a Lifetime Achievement, 3 were conferred for the design of the Fiat Panda, of the Fiat Punto and of the Alfa Romeo Brera and one was bestowed in the product design sector managed by the Giugiaro Design Division for the design of the Isotron dental instrument block produced by Eurodent.
In 1999 he won the “Car Designer of the Century Award” in Las Vegas after being selected by a jury including 120 journalists and international experts. In the following year he was nominated by Automotive News Europe among other 12 ‘immortals’ of the European Car Industry in the European Hall of Fame at the Geneva Palexpo and two years later, in 2002, he was awarded place of honour at the Detroit ‘Automotive Hall of Fame’.
On November, 5 Giugiaro has been awarded the “Permio Feltrinelli 2013” by the Accademia dei Lince. This was the motivation: «Giugiaro has become an international protagonist in the creation of stylistic studies combined with engineering solutions that, set and pursued in the automotive domain, have been then applied to different businesses and markets, such as transportation or the wide Italian range of industries of beauty. For all these designs, Giorgetto Giugiaro can be considered the top living designer able to harmonize aesthetics and technology and be a flagship of the Italian style in the world».
The “Premio Feltrinelli” celebrates – since 1931 – the world masters in the fields of Moral and Historic Sciences, Natural Physics and Mathematics, Literature, Art and Medecine.
Since 1931, the "Premio Feltrinelli" has celebrated the world masters in the fields of Moral and Historic Sciences, Natural Physics and Mathematics, Literature, Art and Medicine.
In the past, the Accademia awarded celebrities such as Thomas Mann, Albert Sabin, Henri Moore, Giacomo Manzù, Bruno Rossi, Laurence Olivier, Igor Stravinsky, Rita Levi Montalcini, Gaetano Salvemini, and Eugenio Montale and many more.
Today, Giorgetto Giugiaro is Honorary President and Member of the Board of Directors of Italdesign Giugiaro.
FACTS & FIGURES
Italdesign Giugiaro S.p.A.
Chairman of the Board of Management: Prof. Rupert Stadler
CEO: Enzo Pacella
Turnover 2013: € 170 million
Employees: 950 (as at: December 31, 2013)
Headquarters (including Italdesign Giugiaro Nichelino)
Total surface: Turin
- 67.000 m2
- 2 styling centers
- 2 Virtual Reality centers
- 900 CAS, CAD, CAE, CAM e office workstations
- 16 NC milling machines
- 6 welding and laser cutting robots
- 1 laser brazing welding machinery
- 12 presses
- 15 measurement and metrology systems
- 1 high performance simulation cluster server (136 nodes)
- 1 photogrammetry system
- 1 scanner laser arm
- 1 rapid prototyping machinery
Italdesign Giugiaro always invested to have the cutting-edge technology tools to support its activity.
More than 100 prototypes realized in these 45 years are collected in the car gallery inside the company.