Press release

Ingolstadt, 2009-03-25

Tradition and Innovation: The Audi Centennial Timepiece

  • One-of-a-kind automatic wristwatch-chronograph with tachometer
  • Masterpiece of mechanical precision
  • Watch’s dial inspired by Auto Union racing cars
  • Electronic press kit: www.audi-mediaservices.com/epk/chronograph

Centennial Timepiece Tachoscope

100 years of Audi. A truly special anniversary, commemorated with an exceptional chronograph: the new Audi Centennial Timepiece. It embodies the brand’s incomparable values: tradition and innovation, design and precision, sophistication and perfection. A magnum opus of horology, this chronograph boasts a tachometer function as well as a unique design and a patented caliber.

This exclusive chronograph was conceived by Audi Design; our development and production partner is Chronoswiss, the Munich-based watchmaker. Audi and Chronoswiss alike devote themselves to precision and flawless quality. Moreover, both companies boast rich legacies, yet also strive for innovative excellence and pioneering solutions.

The Audi centennial timepiece—the Tachoscope—uniquely combines a regulator dial, a chronograph featuring a stopwatch operated by a single push-button, and a tachometer dial. The exception to the classic regulator principle is the offset configuration of the hour hand and the second hand, as only the minute hand is positioned in the center of the watch dial.

The chronograph hand is also centered on the Tachoscope. This layout ensures excellent readability, regardless of a watch dial’s complexity. The Tachoscope’s chronograph is complemented by the tachometer dial on the bezel. This dial measures velocity in kilometers or miles per hour.

As unique as the watch’s design is its dial, which is made of genuine enamel. Inspired by the instrumentation of the legendary Auto Union racing car, Audi Design created customized, crystal-clear lettering for the watch’s face. It is dominated by the second hand’s numerals, which are reminiscent of the tachometers in the Type C Grand Prix racing car of the 1930s.

Audi Design created a crown in the shape of a gearwheel; the case exudes elegance and is well-proportioned. In the mechanical movement, the rotor—visible through the glass back cover of the case—features engraving that proclaims the years of Audi’s anniversary.

Chronoswiss engineered the technology beneath the face. The interior of the Tachoscope contains the exclusive C. 125 caliber, for which Chronoswiss recently received a European patent (Number 1243984). By means of a complex mechanism, this caliber allows the chronograph to be operated via a single push-button integrated in the winding device’s crown.

The limited-edition Audi Centennial Timepiece will be manufactured in platinum (CH A 1520) and white gold (CH A 1521 W). A total of just 100 units will be made: one for each year in Audi’s history. Each of the 35 platinum and 65 white-gold wristwatches will be packaged in a wooden jewelry box with a black matte finish; accessories include a watchmaker's loupe and screwdriver. The price for the platinum wristwatches is € 24,900, the wristwatch in white-gold € 14.900. Information on how to order the watches contact Audi quattro GmbH on (+49 (0) 841 89 46 599) or at quattro@audi-shop.de.

Electronic press kit on www.audi-mediaservices.com/epk/chronograph (no accreditation necessary)

AUDI AG sold a total of 1,003,469 cars in 2008 and thus achieved its thirteenth consecutive record year. Revenue for fiscal 2008 also reached a new all-time high of €34,2 billion, the Profit before tax climbed to an all-time high of €3,2 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local ckd-production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include the Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname ‘Horch’.

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Available Documents

The Audi Centennial Timepiece
(PDF, 40 KB)
The Audi Centennial Timepiece - Brochure
(PDF, 3.11 MB)