Press release

Ingolstadt, 2010-07-20

Live from Munich: World premiere of Audi A7 Sportback

  • Monday, July 26, 8.30 p.m. (CEST), Pinakothek der Moderne, Munich
  • TV: Satellite broadcast (downlink available)
  • Web: Live streaming
  • Footage: Accessible via Audi MediaServices and the cms-GOMEX media platform

In the unique ambience of the art museum “Pinakothek der Moderne”, Audi is presenting a one-of-a-kind car: the new Audi A7 Sportback. With the sporty elegance of a coupe and the functionality of a five-door car, the A7 Sportback cuts a distinguished figure in the luxury class. In line with the principle of “Vorsprung durch Technik” and demonstrating an overall concept that outclasses the competition, it redefines the large coupe segment.

Moreover, with its high-efficiency engines, the Audi A7 Sportback embodies our engineers' understanding of efficiency in this vehicle class. And with the A7 Sportback, Audi is setting additional milestones with its innovative offerings in terms of infotainment, assistance systems, driveability, comfort and safety.

World premiere of Audi A7 Sportback
Monday, July 26, 2010
8.30 p.m. (CEST), Pinakothek der Moderne
Munich

After the world premiere, you will have the opportunity to conduct individual interviews. Please let us know which members of the Audi Board of Management you wish to interview.

If interested, please contact our TV and radio coordinator, Florian Otto, in good time (florian.otto@audi.de / Tel: 0841 / 89 47562).

Likewise, if you need technical support (camera teams, editing suites) for your TV, web TV, or radio productions, please give us sufficient advance notice.

You will receive TV footage and audio material after the world premiere. For easy access to the material (text, photos, web videos, TV footage), we also recommend Audi MediaServices at www.audi-mediaservices.com.

A live ingest from the satellite to the cms-GOMEX media platform (http://www.cms-gomex.com) will be offered for direct access by editorial offices without satellite reception (Internet, editorial offices in the United States, Asia, Middle East) and for editorial offices after the event.

You can also follow the Audi A7 Sportback world premiere streamed live over the Internet at www.audi.tv.

Information for TV stations, radio and online media for broadcasting of the world premiere of the Audi A7 Sportback you find in "Available documents".

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Available Documents

Live from Munich: World premiere of Audi A7 Sportback
(PDF, 101 KB)