Press release

Ingolstadt, 2010-08-04

Audi on the go: Press service for iPhone, iPad and iPod

  • Free program by Audi Communications available in Apple App Store
  • Access via iPhone to the latest content of Audi MediaServices
  • One-touch direct access to Audi contacts

The user can find an overview of the current Audi model range by using four animated selector wheels. With the first selector wheel he or she can select the various model lines; with the next two the model versions can be chosen. The last wheel shows which media formats exist for the vehicle.

Thanks to the “AudiMedia” App, journalists and media representatives can now quickly and easily access information from AUDI AG. No matter where, no matter when: the Audi app offers the latest press texts, photographic materials and videos regarding the Four Rings.

“The AudiMedia App for on the go is especially suitable for journalists who travel a lot,” says Toni Melfi, Head of Audi Communications. “Suppose an editor writing on a train or at the airport requires an appropriate photo for their piece or needs to look up something. Well, they no longer need a computer connected to the Internet. Instead, with the iPhone, iPad and iPod touch, they’re just one click away from the AudiMedia App.” The app can be called up in German or English.

This app allows Audi to transmit news and images in an especially user-friendly manner. The home page is continuously updated and provides media representatives with as many as 20 key news items regarding Audi. Users then view content by means of a media-rich ticker. Here journalists can find photos, videos, and complete press releases – configured specifically for the iPhone.

Using a scroll menu at the top of the app, it is possible to activate a filter so that topic-specific articles will be displayed. Whether company news, product information, motorsport results or lifestyle topics: categories mirror those of Audi MediaServices and provide in-depth information.

People who use their iPhone, iPad or iPod touch as a mobile office will enjoy two features in particular. First, Audi provides a calendar which highlights not only Audi events in the near future but also upcoming press events. In the Contacts category, press representatives will find the relevant contact person from Audi Communications who they can call directly or send an e-mail.

The contact information of the press spokespeople can also be saved directly in the journalists’ own directory.

“Naturally, this app also features an overview of Audi’s current portfolio of products,” says Stephan Öri, Head of Product and Technology Communications. Users choose a model line by means of an animated selector wheel. From A (as in A1) to T (as in TT): the MediaApp has every model. Similar to a combination lock, there are two further selector wheels which enable the user to find the model version he is looking for: one for S and RS models, and one for Cabriolet, Sportback and Avant versions. A final wheel then shows the media formats which are available for the topic in question.

Audi has made this new research tool available for download free of charge at the Apple App Store. Once journalists have installed the program, they can use all of the app’s content without even being online. Audi’s on-the-go press database will be immediately updated every time a user’s iPhone, iPad or iPod touch connects to the Internet.

Journalists are not the only ones who can download this free tool. End users, bloggers and Apple fans may also install this program on their iPhone, iPad or iPod touch to access a public area of the AudiMedia App. In the password-protected version, registered journalists will find exclusive press materials and the Audi contact persons.


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Audi on the go: Press service for iPhone, iPad and iPod
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