Press release

Ingolstadt, 2011-01-16

Audi: strong partner at the Hahnenkamm

  • 2001 to 2011: Partnership with Kitzbühel sets off into next decade
  • Audi Night at Hotel “Zur Tenne” as social highlight
  • Audi A6 and Audi A7 Sportback focus of attention off-piste

The partnership between Audi and quite probably the world’s most famous ski weekend enters the next decade with the 2011 running of the Hahnenkamm race. Since 2001 the Four Rings are as main sponsor in the thick of the action as the world’s best skiers compete for supremacy on the “Streif” and “Ganslern”. Main attraction off-piste this year is the Audi A6 and A7 Sportback models.

Highlight on the Audi FIS Ski World Cup calendar and welcome dress rehearsal for the men before the Alpine Ski World Championship in Garmisch-Partenkirchen – the ski weekend in Kitzbühel is of special significance for the competitors from around the world. This is also why it promises to become a high-caliber winter sport spectacle for spectators in the finish area: Action on the slopes, numerous celebrities lining the slopes and “Vorsprung durch Technik” throughout the village.

The traditional Audi Night at Hotel “Zur Tenne” in the heart of Kitzbühel forms the opening. At the invitation of Audi celebrities from sport, show and industry meet here on Friday evening to get in the mood for the weekend with athletes from the Audi family like Audi drivers Mattias Ekström, Tom Kristensen and Mike Rockenfeller. Stealing the limelight on four wheels among the crowds will be the two latest Audi models: The Audi A6 and Audi A7 Sportback. In action this year in the shuttle fleet, which Audi once again completely equips as automobile partner, are the Audi Q5, Audi Q7 and Audi A8L models.

In addition to flags, banners, balloons and the background for the award ceremonies, Audi, in the eleventh year of the partnership, once again presents a technical and visual highlight at heights of 1,004, 1,381 and 1,665 meters: the Audi start house. The architecture resembles the “Audi terminal” design style and it is the starting point for triumphs or tragedies in the slalom, Super G and downhill races.

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Audi: strong partner at the Hahnenkamm
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