Press release

Ingolstadt/Schwäbisch Hall, 2011-10-28

Germany’s ski aces head for the future

  • Athletes of the German Ski Association receive their Audi models
  • R8 and A3 e-tron: Motorsport stars show automobiles of the future
  • Felix Neureuther, Magdalena Neuner and company opt for TDI technology

Heading for the future with sportiness, safety and in comfort: At the official kitting out and vehicle handover event the athletes and coaches of the German Ski Association (DSV) not only received their new “company cars” but were also provided with some exclusive insights into the future of the automobile by Audi factory drivers Mike Rockenfeller and Timo Scheider.

Germany’s skiing aces are well set for the new season. Between the opening event of the FIS Ski World Cup in Sölden and the next round in Levi, Finland, on the second weekend in November the athletes today stopped in Schwäbisch Hall. In the town that is close to the company headquarters of their long-standing partner Würth more than 30 new models, which even make the trips to and from practice sessions and competitions a sporty experience, were awaiting the skiers and officials. Audi has been the official vehicle partner of the DSV for over two decades.

Two models which have not yet hit the public roads found particular favor with the winter sportsmen and women. By showing an R8 e-tron and an A3 e-tron, Audi provided the guests with an exclusive glimpse of the future of automotive technology. In addition, the athletes had their first opportunity to drive and experience an A6 hybrid that will be launched on the market next year.

As chauffeurs, Audi had sent two of its quickest employees to the event. The 2010 Le Mans winner Mike Rockenfeller and the two-time DTM Champion Timo Scheider drove Felix Neureuther and Magdalena Neuner around the airfield circuit in the two e-tron technology demonstrators. “That was a tremendous experience. You get into a thoroughbred sports car and then accelerate with electric power – and none of the sporty performance and the butterflies in your stomach are lost,” marveled slalom ace Felix Neureuther after his laps alongside “Rocky,” and added, “We’ve had Audi as a partner for many years. Having the chance to experience the technological developments and visions again and again never fails to impress us.”

The members of the DSV travel a distance of about 40,000 kilometers per year – and thanks to Audi not only in sporty style and comfort again this season but, as always, very efficiently as well. Almost all the athletes and officials opted for Audi’s permanent quattro four-wheel drive and TDI technology when choosing their cars. There was obvious agreement between Felix Neureuther, Magdalena Neuner and company also when it came to selecting the colors. Ice silver is the DSV’s favorite color in the 2011/2012 winter sport season.

Last weekend marked the handing over of the baton among the Audi sportsmen and women in a manner of speaking. While the DTM held its last race, the winter athletes started into their new season. “Obviously, we’re now going to watch how the other members of the large Audi family are competing in their disciplines,” says Timo Scheider. “Many athletes have visited us in the DTM and this has even led to a few friendships. So, effective immediately, we’re keeping our fingers crossed for a few Audi victories also in the winter season.”

Audi has been giving its name to the Audi FIS Ski World Cup for the past decade and partnering with the German Ski Association for more than 25 years. In addition, the automobile manufacturer based in Ingolstadt supports the national teams from Austria, Bulgaria, Finland, France, Italy, Liechtenstein, the Netherlands, Norway, Sweden, Switzerland, Spain and the United States. The Canadian team has joined the Audi family as a new member as of this season. 
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