Press release

Ingolstadt, 2011-11-04

New pastures: Audi starts ski cross commitments

  • Car maker starts giving its name to Audi FIS Ski Cross World Cup
  • Action in direct duels: new Olympic discipline has many fans
  • Extensive commitment as counterpart to FIS Alpine Ski World Cup

“Skiers ready, attention, go!” That is the international starting command used for ski crossers around the world. Audi is now joining the athletes of this new trendy alpine sport on the slopes. The automobile manufacturer based in Ingolstadt is giving its name to the Audi FIS Ski Cross World Cup, will be featured around the events, thereby extending its presence in winter sport.

Fans of alpine winter sports who have been intimately familiar with carving skies, slalom gates or downhill positions so far should learn some new vocabulary: table-to jump, heat, tie breaking, step-up jump are the key terms used in the world of ski cross. At the 2010 Games in Vancouver this discipline made its Olympic debut and it has been enjoying consistently growing popularity, not just since the last Winter Olympics. Young audiences in particular are extremely fond of the direct duels between ski crossers.

“Audi has been a partner of international winter sport for several decades and the current season marks the tenth in which Audi has been giving its name to the alpine World Cup,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales of AUDI AG: “By adding the Ski Cross World Cup to our portfolio we are gaining another fascinating sport and are complementing our winter sport commitments.” The first partnerships between Audi and various ski cross nations had already started before the Games in Vancouver and has been aiming to jointly drive the development of this still young sporting discipline. The initial term of the agreement includes the 2013/2014 season.

For the International Ski Federation (FIS) and Audi this means an exciting extension of their long-standing partnership. “The FIS is extremely pleased to see the long and successful partnership between the FIS and Audi now integrating the Ski Cross World Cup alongside the FIS Alpine Ski World Cup,” says Gian Franco Kasper, President of the FIS. “The development which ski cross has been experiencing up to the 2010 Olympic Games in Vancouver and beyond has by far surpassed our expectations and sparked huge enthusiasm with ski fans. We’re excited about this new collaboration with Audi.”  

The competition mode in ski cross is another aspect that accounts for its popularity. Four skiers start at the same time and complete the roughly one-kilometer distance on a specially created race course by performing jumps, waves and steep turns side by side. The classification uses a knockout system. The two best-placed finishers move into the round, the other two are eliminated. These direct duels make ski cross a unique live event as well as an attractive TV format.

The Audi FIS Ski Cross World Cup will be opened in the Hochpustertal valley near Innichen (Italy) in the middle of December. From there the circus will travel to Austria, France, Canada, Sweden and Switzerland. At the end of February 2012 the ski crossers will visit Bischofswiesen at the only German round before the season ends in Grindelwald, Switzerland, in early March.

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New pastures: Audi starts ski cross commitments
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