Press release

Ingolstadt/Geneva, 2012-03-02

Change of perspective: Discover the new Audi A3 online

  • New digital options for journalists provide a glimpse behind the scenes at Audi
  • Audi blog and Audi A3 MediaGuide go online
  • World premiere of compact model live from Geneva Motor Show on mobile applications from Audi Communications

New information channels, fresh perspectives – Audi is substantially increasing its range of online options for journalists. An array of digital formats will be making their world premiere together with the Audi A3, paving the way for a new way of exchanging information with journalists.

Audi will be venturing into the blogosphere on March 5, 2012. The Corporate Blog with content on the Audi A3 will go online at the URL http://www.blog.audi.com to coincide with the opening of the Geneva Motor Show. The blog authors from Audi Communications will be presenting background information and surprising facts about the new compact model, and watching over the shoulders of the developers and designers. The Audi blog will only be available in German. “We are launching a bold experiment with the Corporate Blog: It is a platform for an utterly new kind of dialog with journalists,” commented Toni Melfi, Head of Audi Communications.

The aim of this approach to communications is to show the Audi A3 from unusual perspectives. The A3 MediaGuide is an interactive way of discovering the car. A 3D model of the compact automobile can be turned and pivoted, showing every seam and sporty detail with razor-sharp precision. In video statements, the developers and designers present their highlights of the new A3 and press materials are available for downloading. The information platform will be available from March 5, 9 p.m. (CET), at: www.audi-a3-mediaguide.de/en.

AudiMedia-geneva: On the mobile portal for the Geneva Motor Show www.audimedia-geneva.mobi, Audi Communications makes comprehensive information about the A3 available for mobile devices – smartphones and tablets. Journalists can also access the press contacts for Audi Communications there via the “Contact” section, entering the password “audi-media”.

As before, we will be broadcasting the Audi Press Conferences at the major motor shows live on a wide variety of channels.

At www.audi-mediaservices.com/genf2012/en Audi will be broadcasting the Press Conference from the Geneva Motor Show by live stream on March 6 at 8.45 a.m. (CET). The first pictures of the new Audi A3 will be made public one day earlier, on March 5, from the Volkswagen Group’s Preview Evening at 7.30 p.m.: www.volkswagenag.com.

We will be broadcasting the Press Conference live on the AudiMedia App for mobile viewing on iPhones, and on the Audi MediaKiosk App for iPhone and iPad.

The Audi MediaKiosk also provides access to all important press information, news und press folders on the Annual Press Conference and the entire model range. For information on the Audi apps and notes on how to download the applications, visit http://bit.ly/audi_media_apps.

We also offer journalists and media representatives the option of incorporating the Press Conference into their website as a live stream.

Audi Press Conference by live stream

For mobile devices:
Video size: 320 x 180 Pixel
Data size: Video + Audio = 446 kb/s (350kb Video + 96kb Audio Deutsch)
Flash: rtmp://62.113.210.110/ct-liverepeater/audigenf1
HTML5: src=http://62.113.210.110/ct-liverepeater/_definst_/mp4:audigenf1/playlist.m3u8

For high-bandwidth devices:
Video size: 720 x 404 Pixel
Data size: Video + Audio = 1.096kb/s (1000kb Video + 96kb Audio Deutsch)
Flash: rtmp://62.113.210.110/ct-liverepeater/audigenf2
HTML5: src=http://62.113.210.110/ct-liverepeater/_definst_/mp4:audigenf2/playlist.m3u8

Press Conference VOD (approx. 30 min after Press Conference)
Video size: 720 x 404 Pixel
Data size: Video + Audio = 1.096kb/s (1000kb Video + 96kb Audio Deutsch)
Flash: rtmp://62.113.210.154/ct-vod/audipkgenf2012
HTML5: src=http://62.113.210.154/ct-vod/_definst_/mp4:audipkgenf2012

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Change of perspective: Discover the new Audi A3 online
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