Press release

2012-05-18

Audi confirmed today as sponsor of Chelsea Football Club

  • ‘Vorsprung durch Technik’ comes to Stamford Bridge in new 3-year contract

Audi UK has today confirmed that it is to become the official car partner of Chelsea Football club for the next three years. The premium German car maker has added the successful London club to its impressive and long-standing sponsorship portfolio that also includes the clubs FC Barcelona, Real Madrid, AC Milan and Bayern Munich.

FA Cup winners Chelsea, who play Bayern Munich in the Champions League Final on Saturday, are ranked as the fifth largest team in the world in terms of fan base. Their stadium at Stamford Bridge will feature Audi branding for home matches, including the distinctive team seats in the dugout.

Commenting on the development, Audi UK Director Martin Sander said: “Chelsea offers us the broadest scope for future opportunities, and our brands are very closely aligned in terms of innovation and progressiveness or ‘Vorsprung durch Technik’ as we call it.”

“Their focus on high performance and sports science, where we are looking to share knowledge and best practice between their top performers and Audi elite racing drivers, demonstrates how perfectly Chelsea’s forward-looking philosophy matches ours”

Chelsea Chief Executive Ron Gourlay said today: ‘It is wonderful for Chelsea Football Club to sign this deal with a premium company, renowned for its excellent track record in elite performance and manufacturing.

‘Audi is a phenomenal global partner for us as one of the world’s most successful car brands, and we look forward to working closely with them.

Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales of AUDI AG added “We cordially welcome Chelsea to the Audi football family. With its more than 100-year tradition, millions of supporters worldwide and numerous trophies, the club is one of the top teams in international football and we are looking forward to working together in the future. But for the moment, we’re anticipating a thrilling finale in Munich together with all football fans.”

As one of the World’s most successful car brands, AUDI AG delivered a record 1.3 million premium vehicles worldwide in 2011 and generated a record 5.3 billion Euros of pre-tax profit last year alone. The company has a strong and rising brand image as a mature global premium manufacturer.

In the UK Audi delivered more than 113,000 new cars to its customers, an increase of 14 per cent over 2010 and an all time record for the company which now offers an impressive 41 different model types here.

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