Press release

Ingolstadt/Frankfurt, 2012-09-11

Automechanika 2012: Experience Audi Top Service

  • Spotlight on workshop solutions for hybrid technology and Audi ultra lightweight construction
  • Service Director Bernd Hoffmann: “Top priority for training and comprehensive quality management at dealerships”
  • Digital service schedule will go online

Bernd Hoffmann (left), Executive Director Service and Genuine Parts at AUDI AG, is talking with an Audi expert in front of the Audi Q5 hybrid quattro powertrain.

Tomorrow’s service today: Audi unveils its latest service solutions at Automechanika 2012. The brand will focus on seamless quality management at dealerships during the world’s leading trade fair for the automotive aftermarket. Along with innovations in workshop technology, Audi emphasizes thorough training of employees – particularly when it comes to electric mobility. Audi Genuine Accessories will also display customized products, including exclusive equipment packages for the Audi A1 and the new Audi A3.

“At Audi, we want to delight customers worldwide. Perfect service plays a key role in doing so, and we are emphasizing that once more with our appearance at Automechanika 2012,” says Bernd Hoffmann, Executive Director Service and Genuine Parts at AUDI AG. “For us, premium service means much more than impeccable repairs and servicing. Together with our service partners, we set great store by uncompromising quality management – including every single service at our dealerships as well as dedicated training of employees.”

Of the many service-related topics concerning hybrid Audi models, it is essential to develop employees’ skills and enhance their knowledge – and this focus is evident at Automechanika. Visitors to the Audi stand can learn about, for instance, the training program to become an Audi high-voltage technician. During this training program developed by Audi, the premium manufacturer teaches service specialists worldwide how to work on high-voltage systems. Moreover, Audi will present new special tools and equipment in Frankfurt for maintaining and repairing its hybrid models: the Audi Q5 hybrid quattro, A6 hybrid and A8 hybrid.

Intelligent Audi ultra lightweight construction will also play a role in Audi Top Service at Automechanika – particularly the new Audi compact booster, a multi-purpose tool for aluminum and aluminum/steel vehicles. It generates as much as six metric tons of hydraulic force, which – thanks to the simple execution of rivet joints – makes it efficient and convenient to perform repairs on a vehicle’s chassis and body. Audi presented a prototype of the compact booster at the last Automechanika; repair shops can now use the series-production version.

One example for numerous other innovations in Audi workshop technology is the second-generation Audi Service Key. It now makes it possible in many cases to analyze problems as well as determine the extent and duration of repairs as soon as the vehicle arrives at the repair shop. The vehicle key alone will help service advisers to identify upcoming service appointments right at their workstations and then talk with the customer about the optimal scope of services. This prevents unnecessary visits to the dealership. The vehicle’s entire service history is documented by means of the digital service schedule, which ensures completeness and is especially tamper-proof. For Audi customers, it replaces the traditional printed booklet with boxes for stamps. The digital service schedule and the second-generation Audi Service Key  will be launched next year.  Audi also presents several tools for customer and quality management at Automechanika. One of these online tools, for example, provides service staff at workshops with prompt and detailed customer evaluations.

The variety of customization options from Audi Genuine Accessories will be on display at the Audi stand in the form of two exclusive design packages each for the A1 and the new A3. The dynamic “competition kit eleven” for the A1 honors Audi’s 11 motorsport victories in 2011, while the “lifestyle kit gold” is sheer elegance. Expressive design is also a feature of the “color kits” which imbue the exterior and interior of the new Audi A3 with eye-catching color contrasts. The “style package” for the A3 underscores the dynamics of this premium compact model via numerous design features such as customized side sills and chrome-finished stainless steel sports tailpipe trims.

Automechanika is the world’s leading trade fair for the automotive aftermarket. The largest specialized trade fair of its kind, it is held every two years in Frankfurt. Audi has appeared at the Automechanika since 1996.