Press release

Ingolstadt/Sölden, 2012-10-25

Cooperation extended until 2017: Audi presents World Ski Championships

  • Audi FIS Ski World Cup starts in Sölden (A) this weekend
  • Alpine Ski World Championships to continue under the symbol of the four rings in 2015 and 2017
  • Audi presents itself to fans and athletes as “a brand to touch”

A success story will continue: this is clear now right in time for the new Audi FIS Ski World Cup season. The Alpine World Ski Championships in 2015 and 2017 will again be held under the Audi flag. The company has reached an accord with the Fédération Internationale de Ski (FIS) and the European Broadcasting Union (EBU), the owner of the rights and partner of the FIS, to assume the Presenting Sponsorship commitment not only in Schladming in 2013 but in Vail (USA, 2015) and St. Moritz (Switzerland, 2017) as well.

The moments from last year are still remembered. For two weeks, 130,000 fans and nearly 500 athletes experienced an action-packed sporting event in Garmisch-Partenkirchen under the symbol of the four rings. The preparations for the World Championships next year in Schladming, Austria, have long been underway and the plan for the future has been wrapped up as well. Audi will present the international competitions as Presenting Sponsor and partner of the athletes in the next five years.

“With athletes from more than 60 nations and worldwide visibility, the Alpine Ski World Championships are one of the major sporting events in winter,” says Luca de Meo, Member of the Board of Management for Marketing and Sales of AUDI AG. “We look forward to continuing to partner with the athletes beyond the next World Championships and to bring the Audi brand closer to all the spectators in an emotional and top-class sporting environment.”

Audi has previously accompanied the Alpine Ski World Championships in St. Moritz, Bormio, Åre, Val d’Isère and, in 2011, in Garmisch-Partenkirchen. The next competitions will start in Schladming, Austria, on February 4, 2013. Beaver Creek/Vail (USA) has been determined for 2015, and St. Moritz (CH) again for 2017.

Gian Franco Kasper, President of the FIS, welcomes the extension of the cooperation: “Audi has been partnering with the FIS for the past decade and has done a lot for winter sport during this time. The brand’s commitment goes beyond the role of a sponsor. With fresh ideas, Audi continually gives the competitions new impulses. Together with the EBU, we look forward to three more joint World Championships.”

Ingolfur Hannesson, Head of Sports Rights – Winter Sports, at the EBU, adds: “On the part of the EBU we greatly valued the excellent and professional cooperation with Audi on the occasion of the 2011 FIS Alpine Ski World Championships in Garmisch-Partenkirchen and are delighted to extend this partnership by two more editions of the Ski World Championships, including St. Moritz in 2017. Audi’s commitment as Presenting Sponsor makes a crucial contribution to quality, the competitive edge in technology and innovation, and strengthens the level of the entire event for all participants.”

Audi has been active in winter sport for almost three decades. In the 2002/2003 season, the Audi FIS Ski World Cup celebrated its premiere under the symbol of the four rings. At the beginning of the year, this commitment was extended as well, until 2018. The season opener in Sölden this weekend marks the beginning of a tour of 20 venues in Europe and North America for the athletes. In addition to the legendary Hahnenkamm weekend in Kitzbühel, the parallel slalom event on Munich’s Olympic Mountain on New Year’s Day is a highlight of the tour.
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Audi presents World Ski Championships until 2017
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