Golden Apple for Audi Q3 Trans China Tour
- Presentation of Adam and Eve Awards
- Automotive manufacturer honored in three categories
- Panel of judges praises communication strategy for market launch of Audi Q3
– Audi won three accolades at this year’s Adam and Eve Awards. At the awards ceremony on November 08 in Mannheim, Germany, the Golden Apple Award in the Corporate Events category went to the Audi Q3 Trans China Tour. The Audi Pavilion at the Autostadt in Wolfsburg likewise earned a Golden Apple. Last but not least, a Silver Apple went to the The Audi Ring – the brand’s stand at the 2011 Frankfurt Motor Show (IAA).
In Fall 2011, the German premium manufacturer unveiled the new Audi Q3 in the Middle Kingdom. The Audi Q3 Trans China Tour, spanning over 5,700 kilometers along China’s East Coast, finished in Shenzhen. The panel of judges praised Audi’s approach, saying that the 160 participants experienced a world of contrasts and thus the advantages of this compact SUV during their journey. People in China also had opportunities, the judges added, to take a close look at the new Audi Q3 and experience it firsthand.
The Adam and Eve Awards are some of the most renowned honors of their kind. They are presented in 13 categories by a German association: FAMAB (Verband Direkte Wirtschaftskommunikation). The Audi Pavilion at the Autostadt in Wolfsburg took first place in the Brand Worlds category. And The Audi Ring at the 2011 IAA was honored in the category of ‘Trade-Fair Stands Larger Than 1,500 Square Meters’.