Audi is new automobile supplier of the IOC
- International Olympic Committee (IOC) now drives Audi
- Long-term suppliership complements car brand’s commitments
Five rings are now driving four rings: Effective immediately, Audi is the new automobile supplier of the International Olympic Committee, equipping the organization’s fleet in Lausanne plus international IOC events with Audi models. In addition, there are plans to jointly develop projects, for instance in the area of Corporate Responsibility, within the scope of the suppliership.
The suppliership commenced on January 1, 2013 and will initially be in effect until the end of 2016 under the terms of the agreement. Audi is providing more than 40 cars to the IOC in Lausanne featuring a mix from Audi’s entire model range, from the Audi A1 through to the Audi A8L, plus the Audi Q5 hybrid and A8 hybrid. In addition, Audi will supply automobiles in support of international events such as the IOC session to be held in Buenos Aires in September.
IOC Director General, Christophe de Kepper, says,“The IOC is delighted to have Audi, a world renowned company, as its official automobile supplier and we look forward to developing further social responsibility initiatives with them in the near future as part of this agreement.”
Additional projects are being planned as part of the cooperation. Aside from the IOC, Audi’s partners include the Fédération Internationale de Ski (FIS) and 15 alpine national teams. Socio-political ideas are to be initiated in collaboration with all major sporting associations. In this context, Audi views the topic of Corporate Responsibility and the role of sport in culture and society as a particularly important strategic pillar for the future.
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