Press release

Neckarsulm/Munich, 2013-04-25

“Design Icons” opens in Neckarsulm

  • Joint-project “Pinakothek der Moderne at Audi” launched
  • Die Neue Sammlung features works by famous designers
  • Visionary shapes and innovative materials

Jeroen Verhoeven, Cinderella Table, 2005

Dr. Florian Hufnagl, Director of Die Neue Sammlung – The International Design Museum Munich, together with Audi Board Member for Production Frank Dreves officially opened the exhibition “Design Icons” at the Audi Forum Neckarsulm today, where – until the end of June – the museum will display highlights of its Permanent Collection. Admission is free.

Effective immediately, visitors and customers to the Audi Forum Neckarsulm will be offered insights into 150 years of design history by Die Neue Sammlung – The International Design Museum Munich. The displays are considered milestones in furniture design and capture movements such as industrialization and mass production, new postwar materials, pop art, and post-modern and romantic components, many of which are standard bearers for the design language of the future. “Progressive design is a core element of our products. With the TT and the R8 sports car, which is manufactured here in Neckarsulm, Audi has made design history in the automobile industry. Die Neue Sammlung’s “Design Icons” is a good fit to this location and makes an exciting draw for visitors to the Audi Forum,” says Dr. Frank Dreves, Board Member for Production at AUDI AG.

The Director of Die Neue Sammlung Dr. Florian Hufnagl describes the exhibition’s artistic concept: “We wanted to show the design of innovative solutions – solutions that integrate industrial processes and production techniques into an aesthetic expression of objects.” The exhibits are representative of different eras: from the Industrial Revolution and the 1920s, to the postwar period and the 1960s, to today. For instance, the forward-looking Cinderella Table created by Dutch designer Jeroen Verhoeven in 2005. For a look further back in time, visitors can enjoy the stools and chairs of the Rhineland cabinet-maker Michael Thonet.

In the mid-19th century, furniture design was reduced to just a few elements, making the advent of its mass production possible. No other chair in the world was produced as much as model no. 14. Also on exhibit is the room divider created by Frenchwoman Charlotte Perriand in 1953 as are works by Marcel Breuer, Charles and Ray Eames, Gaetano Pesce and Ettore Sottsass.

“Design Icons” marks the start of the joint-project “Audi hosts the Pinakothek der Moderne,” which is supporting the temporary exhibition of the four Pinakothek museums by providing visitors with an interactive action space in Munich. As a “satellite” of the SCHAUSTELLE (the show point), Die Neue Sammlung  is exhibiting a collection of design icons at the Audi Forum Neckarsulm.

Beginning June 26, contemporary artist Jürgen Partenheimer will be presenting a temporary spatial installation in cooperation with the Collection of Modern Art from the Bavarian State Painting Collections at the Audi museum mobile in Ingolstadt.

Pinakothek der Moderne at Audi
Exhibition: “Design Icons”
Die Neue Sammlung – The International Design Museum Munich
From: April 26 to the end of June 2013
Location: Audi Forum Neckarsulm
Opening times: Monday through Friday from 8:00 a.m. to 6:00 p.m. and Saturday from 8:00 a.m. to 5:00 p.m.
Admission free

Exhibition: “Jürgen Partenheimer. The visit”
Collection of Modern Art from the Bavarian State Painting Collections
From June 27 to mid-September 2013
Location: Audi museum mobile at the Audi Forum Ingolstadt
Opening times: daily from 9:00 a.m. to 6:00 p.m.
Admission: €2.00. Concert tickets for the Audi Summer Concerts include free admission to the Museum Mobile during the course of the festival.

Please note: The latest pictures from the opening of “Design Icons” are available from 10:30 p.m. at www.audi-mediaservices.com in the “Culture” section. 

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“Design Icons” opens in Neckarsulm
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