Press release

Ingolstadt, 2013-05-03

Factsheet: Audi Urban Future Initiative

Audi Urban Future Initiative: Background.


Structure – four pillars:

  • Award: biennial architectural award on future urban mobility with the highest endowment in Germany
  • Audi Insight Team: inter-departmental think tank dedicated to urban mobility, which serves as a forum for discussion and ideas to flow into and out of the company
  • Research: pairing local markets with the most visionary research institutions worldwide; cooperations with world-renowned universities provide an academic foundation for future mobility scenarios
  • Workshops: bringing interdisciplinary experts together to stimulate new ideas, share knowledge and open up public debate

Audi Urban Future Award - Background


Stylepark AG

Since 2010 every two years

Prize money:
100,000 euros

Audi Urban Future Award 2010

Participating architectural practices:

  • Alison Brooks Architects, London
  • BIG – Bjarke Ingels Group, Copenhagen
  • Cloud 9, Barcelona
  • J. Mayer H. Architects, Berlin
  • Standardarchitecture, Beijing

Task definition:
Develop visions of future urban mobility in 2030


  • Wolfgang Egger, head of design, AUDI AG
  • Christian Gärtner, curator and board member of Stylepark AG
  • Andres Lepik, director, Architekturmuseum der TU München, former curator of the Architecture and Design Department at the Museum of Modern Art in New York
  • Jun Ma, vice-dean of the School of Automotive Studies at Tongji University in Shanghai
  • Rahul Mehrotra, teaches at the Massachusetts Institute of Technology and heads the architectural firm RMA Architects in Mumbai
  • Fernando de Mello Franco, professor at São Judas Tadeu University in São Paulo
  • Saskia Sassen, professor of sociology at Columbia University in New York and chair of the jury for the Audi Urban Future Award 2010
  • Stefan Sielaff, head of Volkswagen Design Center Potsdam, former head of design AUDI AG
  • Rupert Stadler, chairman of the board of management of Audi AG and member of the board of Volkswagen AG

Award winner:
J. Mayer H. Architects, Berlin

Winning project – “Away”:
Individual mobility of the future will strongly be linked to the developments of digitally augmented urban spaces, automated driving and personalized data exchange between the human body and its environment. Surveillance technologies will transform the city and its inhabitants into a flow of data, blurring the boundaries between body, car and architecture.

Audi Urban Future Initiative 2011

Ideas City Festival:
The Audi Urban Future Initiative was partner and lead sponsor of IDEAS CITY – a festival held by the New Museum, New York, featuring discussions, workshops and a street festival with more than 200 participating businesses, projects, artists, writers, urban planners etc.

The results of the Audi Urban Future Award 2010 were exhibited in the Openhouse Gallery in New York. In addition to the traveling exhibition featuring the visions of the Award 2010 presented in Venice, five of New York City's leading young architectural firms were invited to take part in the exhibition “Project New York”.

Audi Urban Future Summit:
The Audi Urban Future Summit was an international symposium on the subject of urban development. The Summit focused on one central question: “Which energies and forces will change the city of the future and what relationships will exist between these forces?”

Audi Urban Future Award 2012

Participating architectural practices:

  • CRIT, Mumbai
  • Höweler + Yoon Architecture, Boston/Washington
  • NODE Architecture & Urbanism, Pearl River Delta
  • Superpool, Istanbul
  • Urban-Think Tank, São Paulo

Task definition:
Each of the five selected project locations is characterized by particular regional and cultural challenges. The architectural practices were tasked with evolving a vision of urban mobility in 2030 that is not only anchored in its local context but also capable of setting free the power of global approaches. The architects addressed the challenge of producing a concept that took into account the situation in their own region and its specific infrastructure.


  • Diana Barco, architect and founder of the Rogelio Salmona Foundation
  • Christian Gärtner, curator and board member of Stylepark AG
  • Adam Greenfield, network designer and founder of Urbanscale
  • Harish Hande, founder and board member of Selco Solar India  
  • Jürgen Mayer H., architect, founder of J. MAYER H. Architects and winner of the Audi Urban Future Award 2010
  • Wang Lu, architect, journalist and founder of in+of architecture
  • Rupert Stadler, chairman of the board of management of AUDI AG
  • John Thackara, design theorist and director of Doors of Perception
  • Yeşim Ustaoğlu, film director

Award winner:
Höweler + Yoon Architecture

Winning project – “Shareway”
“Shareway” is a mobility platform and operating system that transforms “Boswash” through a network of bundled mobility ecologies. The American Dream of opportunity re-imagined without ownership, via new logics of time-sharing and resource responsiveness, changes the parameters and protocols of the megalopolis.

Audi Urban Future Initiative 2013

Ideas City Festival:
The theme of the festival IDEAS CITY 2013, an initiative of the New Museum, New York, with the Audi Urban Future Initiative participating as lead sponsor and partner, is: “Untapped Capital – Activating the Creative Potential of the City”.

Extreme Cities Project:
The Extreme Cities Project is an academic collaboration between Columbia University, New York and the Audi Urban Future Initiative, tasked with revealing urban potential. The collaboration partners identified five key strengths and key drivers of cities in the year 2050.

City Dossier Boston:
The City Dossier Boston is being developed in a series of workshops between Höweler + Yoon Architecture and Audi experts. It is the next step towards realizing aspects of the 2012 Award-winner’s vision. It is a blueprint for remodeling the relationship between mobility and the city, analyzing and assessing a city in social, technical and spatial terms. The Boston City Dossier is part research project, part feasibility study and part road map to the future of urban mobility. It will result in a proposal for a pilot project to be tested in the Boston-Washington region. The focus is on premium mobility in the urban context.

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Factsheet: Audi Urban Future Initiative
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