Press release

Ingolstadt, 2013-08-14

Exclusively on Audi MediaTV:
World premiere of the new A8

Audi is once again introducing a new automobile on the Internet: The online world premiere of the new Audi A8 will be broadcast exclusively on Audi Media TV ( on

Wednesday, August 21, 2013,
at 9.00 a.m. CEST.

Parallel to this, Audi Communications will provide comprehensive background information on Audi MediaServices.

One highlight of the new Audi A8, which will be presented at the International Motor Show (IAA) in Frankfurt in roughly three weeks, are the new Audi Matrix LED headlights. With this innovative technology, Audi is opening a new chapter in automotive lighting.


Audi MediaTV will broadcast the world premiere of the new Audi A8 in English ( and is offering the option of incorporating the live stream into other websites. Further information, photos and film material are also available from Audi MediaServices at

First impressions of the world premiere can now be viewed on YouTube:

· Teaser 1

· Teaser 2

· Teaser 3

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Available Documents

World premiere of the new A8
(PDF, 194 KB)