Audi turns Kitzbühel into ‘Home of quattro’
- Audi partner of legendary Hahnenkamm Races for 14th time
- Pinnacle event of Audi FIS Ski World Cup in Tyrol from January 24 to 26
- Prominent guests at traditional Audi Night
It is the pinnacle event of the Audi FIS Ski World Cup and an important stage on the way to the Olympic Games in Sochi. For the world’s best skiers, the Hahnenkamm Race next weekend has a special significance. Audi is a partner of the event for the 14th time and transforming Kitzbühel into the ‘Home of quattro’ for a weekend.
Audi is putting its entire World Cup presence in Kitzbühel under the ‘Home of quattro’ motto. Winter sports provide an ideal stage for the brand to present the sportiness and dynamism of the four rings to an international audience. This particularly applies to the quattro permanent four-wheel drive that is able to demonstrate its superior performance on snow and ice. Guests will be afforded the opportunity to gain a personal impression at an Audi driving experience on the outskirts of the town under the guidance of experienced instructors.
The 74th running of the race features a new highlight. The athletes will be contesting the Super-G on Friday morning and the Combination Slalom in the afternoon. The overall winner of both classifications can officially call himself ‘Hahnenkamm winner.’ On Saturday, as usual, the Downhill event will start on the ‘Streif’ before the Slalom competition on the Ganslern course concludes the weekend. Those who master the ‘Streif’ are regarded as leading lights in winter sports. Heroes of the recent past include the Swiss Didier Cuche, who won the Downhill event four times between 2008 and 2012, and Ivica Kostelić from Croatia, who most recently decided the Combination in his favor four times in succession.