Press release

Ingolstadt, 2014-03-11

Audi 2013 Annual Report:
“How feels tomorrow?”

  • Innovations at Audi: magazine section focuses on the future
  • Member of the Board of Management for Finance, Axel Strotbek: “Our new Annual Report shows what moves our society, what ideas we want to use to shape tomorrow, and with what experiences we delight.”
  • Multimedia content via augmented reality

Audi Annual Report 2013 - How feels tomorrow?

With the title “How feels tomorrow?” the new Audi Annual Report focuses on the future and reveals what the brand with the four rings is concerning itself with today. The magazine section offers an entertaining insight into the world of Audi. The newly designed financial section documents the economic development of the Audi Group in the past year.

“Our new Annual Report shows what moves our society, what ideas we want to use to shape tomorrow, and with what experiences we delight,” explained Axel Strotbek, Member of the Board of Management for Finance and Organization at AUDI AG. “In the three chapters “Think,” “Act” and “Play,” we examine these exciting issues from widely varying perspectives.”

In a discussion with FC Bayern coach Pep Guardiola, Rupert Stadler, Chairman of the Board of Management of AUDI AG, discusses victory and defeat, courage and motivation in sport and business. Pilot Nicole Zdebel leans back and relaxes in an Audi A6 Avant* test car and lets the piloted driving system handle the route from Munich Airport into the city. Just one of many innovative steps into the future, as illustrated in an article about the Audi Urban Future Initiative that takes readers into the year 2030.

Via augmented reality, readers can access multimedia content directly from the print edition on their smartphone or tablet. More information and entertaining video reports are available at http://www.audi.com/ar2013, or in the apps for iPad and Windows 8.

Fuel consumption of the model named above:

Audi A6 Avant:
Combined fuel consumption in l/100 km: 9.8 – 4.6;
Combined CO2-emissions in g/km: 229 - 119

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Audi 2013 Annual Report: “How feels tomorrow?”
(PDF, 203 KB)