Press release

Ingolstadt, 2014-06-11

Audi to show its colors at Kieler Woche 2014

  • Automotive brand premium partner for fifth time
  • Audi Sailing Team Germany to sail for medals at Kieler Förde
  • Prominent personalities from Audi family to compete in Audi ultra Cup

B/one boats in Audi colours

Audi and the Kieler Woche are jointly writing the next chapter of a successful partnership. From June 21 to 29, 2014, the company will be showing its presence as a premium partner of the world’s greatest sailing spectacle for the fifth time. Audi will create an unforgettable on- and off-shore experience, featuring unusual ideas and activities.

Sailing is a perfect fit for Audi – because it’s a highly technical sport, requires team work and treats the spectators to top-caliber competitions. Since 2010, Audi has been involved as a premium partner of the Kieler Woche, equips the trailer and shuttle service, and attends to active athletes and guests. At the brand’s invitation, many prominent personalities will again go sailing, including TV presenter Kai Pflaume and Le Mans record winner Tom Kristensen.

Audi’s activities offered in Schilksee, where fans are in close touch with the action, will be the absolute hot spots again during the world’s biggest sailing event. The “Kieler Woche TV powered by Audi” channel that was launched in 2011 will be an integral component. Thanks to state-of-the-art camera technology and GPS live tracking “Kieler Woche TV” will be broadcasting fascinating live footage of the regattas and entertaining discussion rounds with the stars. All pictures will be shown on location on large screens and on the internet.  

One focal topic to be covered will be Audi Sailing Team Germany, for whose members the Kieler Woche is both a ‘home round’ and pinnacle event of the season. In 2010, the German national sailing team made its debut at the ‘Fjord’ and has celebrated numerous successes since then. In pursuit of the long-range aim of competing in the 2016 Olympic Summer Games in Rio de Janeiro, the team’s participation in this year’s Kieler Woche marks another milestone on its road to joining the world’s top-flight sailors.

Participants of the Audi Sailing Experience can look forward to a special event: Together with sailing pros, Audi customers and celebrities from politics, business, the media and sports will be sailing onboard of a B/one sport boat and run in their own regatta. The guests will be crew members with full involvement and experience competitive action close-up on the seven-meter boats.

Just like the participants of the Audi ultra Cup that will be held for the second time between prominent members of the Audi family. Last year, the two-time DTM Champion Timo Scheider won the regatta. This year, in addition to Kristensen and Pflaume, the crew competing to succeed him includes Nova Meierhenrich, ski jumper Andreas Wank, cross-country skier Claudia Nystad, judoka Ole Bischoff, ski crosser Heidi Zacher, Björn Barta and Patrick Köppchen from the German Ice Hockey Champion ERC Ingolstadt, as well as Ralph Gunesch from the second-division soccer club FC Ingolstadt 04.

Those who cannot personally be on location will be treated to online coverage of the Kieler Woche by Audi at home. The entire program of the brand based in Ingolstadt will be broadcast from Kiel online at Similarly extensive is the content available on the ‘Audi Sailing’ app that can be downloaded for the iPhone and iPod touch from the App Store free of charge. Sailing fans will find current pictures also at

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Audi to show its colors at Kieler Woche 2014
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